Best Website Builder 2025: Reviewing 14 Providers

With a website builder, you can create a professional website even if you don't have any web design skills or experience. User-friendly editors let you arrange content visually instead of writing code. Even though all website builders work on this principle, there are big differences in how they do it.

We thoroughly tested 14 of the most popular website builders to help you find the one that best matches your needs.

Website builders visualize complex programming and web design processes in a user-friendly, frontend-like interface.

In it, you'll be able to customize your website's design without any programming, since the platform's tools automatically translate your actions into code. There are numerous templates and predefined sections for building your website - all you need to do is fill them with content.

Website builders are particularly ideal for users who don't want to deal with the technical aspects of creating a website or who want to visually design their digital presence.

Not all builders are the same: Solutions can vary greatly in terms of the complexity of their editors, the quality of templates, the variety of design options, and which features they include.

Just because website builders don't require programming skills doesn't mean there's no learning curve. Even with pre-made templates, having an eye for good design can make a big difference in the final product. Each builder has its own logic that you need to familiarize yourself with.

Later on, you can read more about the different types of website builders, but first, we'd like to introduce you to some of the best platforms.

We thoroughly reviewed 14 website builders and ranked them based on set criteria, which we explain in detail below. Here are the results in descending order:

Wix is a pioneer of the "No Code" movement and has helped beginners to visually design websites since 2006. Its head start pays off, as Wix remains one of the top website builders on the market.

Wix scores thanks to its flexibility: Not only is its selection of templates, elements, and features much more extensive than its competition, but its design tools are also far more versatile.

While many beginner-friendly builders limit design options, Wix lets you create truly custom layouts and designs. Wix provides true drag-and-drop, allowing you to freely place and arrange elements on your website canvas.

Since elements, strips, and sections can be extensively customized, you get much more control over your website's look than with other website builders. And if you're looking to operate internationally, creating multilingual websites isn't a problem either.

There's also a vast range of features. Whether for blogging, ecommerce, content management, marketing, or SEO, Wix is a true all-rounder, and equipped to handle most situations with its built-in tools and dedicated apps for advanced needs.

If Wix's built-in features aren't enough, you'll find many additional, sometimes free, extensions in its app market.

Squarespace is a website builder from New York that's made a name for itself with its stylish templates and unique designs. But Squarespace isn't just about looks: The editor offers a lot (for a builder) and makes website creation intuitive for beginners thanks to its user-friendly tools.

Squarespace stands out with its high-quality, modern design templates. These are among the best on the market and, combined with its editor's robust customization options, allow for dynamic, visually impressive websites that look better than typical builder designs.

But stylish templates are just the beginning. Squarespace also offers a wide range of elements and section and page templates, allowing you to quickly build a cohesive and visually-harmonized website.

Squarespace is well-equipped with advanced features for blogging, marketing, and SEO. Its ecommerce platform is particularly powerful: you can sell physical and digital products, services, memberships, events, videos-on-demand, courses, and much more.

Webflow demonstrates just how different website builders can be. A cross between a CMS and a website builder, Webflow requires users to have some understanding of programming processes, which makes it more complex than traditional website building platforms.

If you have a knack for web design (or are willing to learn), you'll get a powerful tool that's far more versatile than its competition, at least in most areas.

Webflow is a powerful visual design tool for websites. Once you've learned how to use its no-code editor and can take advantage of its features, your creative freedom will be practically unlimited—even without a degree in computer science.

Its integrated CMS allows you to manage content across your entire website without have to design each individual entry and page. This lets you centrally manage and link recurring elements like blog posts, products, or team members.

We also like Webflow University, the provider's elearning platform: On it, you can dive deeper into how Webflow works and gradually familiarize yourself with it.

Duda is a website builder launched in 2010 and named after the "Dude" from the movie "The Big Lebowski." The platform is meant to be as unshakeable as its namesake, handling all of the website world's challenges with ease.

Duda is a solid all-rounder that visualizes and simplifies complex web design processes in its powerful no-code editor.

The platform also uses a container-based structure, like Wix or Squarespace. This makes it a bit more complex than solutions like Webnode or Jimdo, which are geared more towards absolute beginners, but, it also boosts its versatility. Underlining this is its developer mode, where you can directly edit HTML and CSS.

Duda's agency features deserve a special shout-out: white-label options, integrated client management, and other collaboration tools help to manage client projects and multiple websites. You can even provide clients with their own simplified website editor.

None of the website builder's we've mentioned require coding skills, but users still need an eye for design and a desire to tweak their project's look. This makes them all relatively complex, at least by website builder standards. For a simpler approach, there are solutions like Strikingly.

Strikingly is a beginner-friendly website builder designed for creating simple one-pagers. Today, you can also make multi-page sites with it, but its focus remains on easy projects that need to be finished fast and look good.

Strikingly is affordable and easy to use. You'll design your website within frames that limit how much you can change the template you've chosen. This is great for beginners because it minimizes mistakes.

With Strikingly, you build websites more broadly than with Wix & Co. Instead of placing, designing, and arranging individual elements, you mainly create pages using section templates that can only be customized to a limited extent. The selection of section templates and design templates is solid.

Strikingly's blogging, ecommerce, and SEO features are tailored to simple projects.

SITE123 is also aimed at beginners without programming experience or a desire to roll up their sleeves with their website's design. The website builder from Israel uses pre-made layouts that you'll adjust slightly and add your content to. Before you know it, your website is ready.

SITE123's editor is foolproof in every sense of the word. Instead of customizing pages with drag-and-drop, you line up ready-made section templates and swap out the content. This makes it possible for even complete beginners to quickly create a professional-looking website.

The options you get depend on which page and section templates you choose, and SITE123 offers a solid range of both. Its blogging and ecommerce features are enough for simple needs.

Webador focuses more on quick results than on extensive design options. This website builder from the Netherlands promises to get users online in under ten minutes, thanks to its scalable templates and time-saving AI features.

Ten minutes wasn't enough in our experience, but even a complete beginners who invests a few hours in Webador will end up with a desirable and professional-looking website.

Its "drag-and-drop within frames" editor provides creative freedom and structural security. Since you can freely move elements, you're given more flexibility in designing you layout than other beginner builders provide. Content snaps into place, keeping your website's structure neat and consistent.

Professional web designers might look at website builders the same way that chefs view Hello Fresh: great for beginners in a hurry, but nowhere near the real deal.

This probably doesn't apply to Framer though: Far from your "typical" website builder, it's a powerful design and prototyping tool specifically made for UX and UI designers.

With its no-code editor, Framer tries to bridge the gap between programming and visual design. It takes a similar approach to Figma, by combining the structure and creativity of both areas into one visual interface.

Framer's design features make most other website builders look one-dimensional and basic. Just like with Figma or Adobe XD, you can design freely on Framer's canvas without being limited by fixed structures or predefined layouts.

You can arrange content freely using drag-and-drop, set custom styles and formats for each layer and frame, and create impressive animations and effects with just a few clicks. By using breakpoints, you can also ensure that designs look great on any sized screen.

Framer isn't just a design tool; it's a full-fledged website builder that lets you make creative, interactive, and fully functional websites. It also includes a CMS for managing dynamic content like blog posts.

When it comes to design freedom, Jimdo is at the opposite end of the spectrum as Framer. Based in Hamburg, Jimdo offers two versions of its website builder – one for beginners and one for advanced users. Since Jimdo apparently no longer actively develops its pro builder, we focused on its beginner version.

Jimdo's editor is easy to use, even by website builder standards, mainly because its layouts and design options are fairly rigid.

Instead of classic templates, Jimdo uses an AI assistant that automatically generates your website's first draft. After that, you'll edit your website's pages in a somewhat blocky way: you can't freely move and arrange elements, but only make adjustments within strictly predefined layouts.

While constraining in terms of creativity, this ensures that the final result always looks cohesive, and even absolute beginners can hardly go wrong.

IONOS is one of the world's largest web hosting providers, and it also offers its own website builder called IONOS MyWebsite. The platform was completely revamped in 2023 and since then has been primarily aimed at absolute beginners, just like Jimdo.

IONOS MyWebsite's editor is easy to use, even for beginners with no prior website creation experience. In it, you'll build pages with predefined sections that have easily adjustable layouts and designs.

There's also an AI assistant, similar to Jimdo's, but if you don't want to use it, you can start with a traditional template.

IONOS is surprisingly powerful in terms of ecommerce, as its "old" system remains in use. This offers extensive options for managing products and sales processes, along with integrated marketing tools.

You can use IONOS MyWebsite to build versatile shops, even if the display of products and shop pages in the builder is limited.

But those aren't all the website builders from our review. Here are some alternatives that didn't rank as high in our comparison:

Hostinger stands out with low prices, easy use, a solid selection of templates, and handy AI tools like the Website Builder that quickly creates a functional site.

However, when things get more complex, the Hostinger editor quickly hits its limits, and it's not suitable for larger stores due to strict product limits.

Webnode is affordably priced and offers a wide range of high-quality templates for different purposes, industries, and website types.

Unfortunately, many standard elements and section templates are missing; its blogging, ecommerce, and SEO capabilities are also limited to the basics. Other builders maintain a better balance between depth and user-friendliness.

Weebly's glory days are long gone. The once competitive website builder has fallen way behind: Its templates are dull, the editor's interface is unnecessarily complicated, and the design options are nothing to write home about.

Thanks to its connection to Square, Weebly can still bring out the big guns in ecommerce, but they seem out of place in the platform's limited builder.

GoDaddy guides users closely. You create your website using pre-made section blocks available in different layouts, but structurally unchangeable. There's no free drag-and-drop or even limited options to arrange elements within a section yourself.

So, GoDaddy keeps things straightforward and makes building a website easy, but at the cost of personalization. Unfortunately, during our review, we also faced annoying performance issues with the editor, which kept GoDaddy from ranking higher.

Here's the complete ranking of website builders from our review:

As you can see, no website builder is the same. However, the criteria we use to rate providers are:

Next, we'll briefly cover our five categories and evaluation criteria. Here's our complete evaluation table:

Website builders are designed to make creating professional websites more user-friendly. They promise to make it possible for anyone, not just developers and designers, to be able to create a website.

However, user-friendliness is subjective, and each builder has a different target audience. So, let's start by looking at the different types of builders there are.

The term "website builder" is very broad, and includes any platform that allows you to visually create a website, without coding skills.

These platforms differ greatly in their functionality and target audience. Take Weebly and Webflow, for example: Both are website builders, but they couldn't be more unalike in their approaches and capabilities. This makes sense, since they cater to completely different user groups.

To better highlight these differences and not lump all website builders together, we've divided the builders from our review into four basic categories:

A good place to begin is by deciding which type of builder best fits your needs and requirements.

A positive user experience starts with an easy setup. Platforms with free plans and no-obligation trials stand out: Ideally, you can create an account without providing payment details and start building your website right away, like with Wix, Squarespace, or Webflow.

It's also important how the programs introduce users to their features and overall operation. New users should be welcomed with a guide when they enter the editor for the first time. As an example, we really like Webflow's interactive tutorial:

User-friendliness is subjective because it depends on the user. What's important is that the interface matches the target audience's needs.

Quick-start builders should make creating a website so easy that even complete beginners can quickly put together a professional website without prior knowledge.

All-rounders, on the other hand, need to balance creative freedom and simplicity. The more elements and settings there are, the more unique the finished website can look. But the more freedom users have, the greater the risk that the end result won't meet their expectations or require significant edits.

Every website builder has a learning curve. Editors that seem complicated at first might become easier to use over time than those that are intuitive from the start.

Of course, the interface's performance also plays a role. Long loading times or bugs can take all the fun out of building a website. As a case in point: GoDaddy's editor is generally very easy to use, but in our review, it was sometimes so sluggish that we gave up what we were doing out of frustration.

Every website builder has the same end product: a website. How good it looks and how unique it is depends (besides the user's creativity) on which design templates and tools its editor offers.

Every website builder relies on pre-made templates that users can customize themselves. It's important to have a wide selection of templates, otherwise, all the results might end up looking too similar.

For example, Webflow offers more than 1,500 templates, Wix 800, Webador only 54, and GoDaddy just 22. So, finding a pre-made template that perfectly fits your needs is much more likely with Webflow or Wix.

Nowadays, some builders, like Jimdo or IONOS, use AI generators instead of or in addition to traditional design templates. These create an initial website draft based on your broad specifications and input.

At the moment, AI generators aren't very good at creating truly impressive websites.

Templates are just the starting point. The more flexible and adaptable they are, the more unique (and in the right hands, impressive) the result can be.

Generally, there are two categories of customization options:

How freely you can place elements and content also plays an important role. Some builders (like Wix) offer near limitless drag-and-drop freedom, allowing much more design flexibility. Other platforms only offer drag-and-drop within frames, like Webador, where content always snaps into place.

And then there are other website builders, like GoDaddy's, that don't support free drag-and-drop design at all, but only provide different layouts for sections.

With page and section templates, you can quickly put together a functional website without designing each element from scratch.

The available templates should cover all important standard content, like intro areas, about-us blocks, testimonial sliders, team sections, and more. You should also be able to set up entire pages – like a blog or portfolio – with just a few clicks.

Besides these standard features, website builders should also have something for specialized sites: A restaurant website, for example, needs menu templates or a feature for taking reservations, while designer or freelancer sites need a portfolio page.

Here's a comparison of the page and section templates offered by the builders from our review: