Best Website Builder: 12 Website Builders Reviewed

Author
Martin Gschwentner
Translation
D Bare
Last update
27. Mar 2023

There are many ways to establish a web presence – but none are as simple, affordable, and convenient as website builders. So, which one's the best?

We've reviewed 12 popular platforms to help you find the right solution for your needs.

Ad disclaimer: For links on this page, EXPERTE.com may earn a commission from the provider. This supports our work and has no influence on our editorial rating.
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Best Overall 2024
Wix Website Builder
Wix Website Builder
(92,328 )
Wix beats out the competition with an unmatched variety of features, intuitive editors and a jam-packed app store. Overall, the platform offers the best balance of usability and features on the market today.
800+ versatile templates
lots of features and elements
store with 300+ apps
simple & intuitive interface
free entry-level plan
9.6
excellent
Space
0.5 - 50 GB
Domains
0 - 1
Templates
550+
Contract Period
0 - 36 months
Wix Free
$0.00
monthly price
Visit Website*
Try for Free
Squarespace Website Builder
Squarespace Website Builder
(26,873 )
Squarespace can impress with flawless designs and high quality templates, which make the creation of professional websites a piece of cake – but comes at a higher price compared with the competition.
100+ elegant templates
up to 1,000 pages
lots of features
quick support with live chat
few extensions
9.1
excellent
Space
unlimited
Domains
1 domain
Templates
100+
Contract Period
1 - 12 months
Squarespace Personal
$16.00
monthly price
Visit Website*
14 Days Trial Period
IONOS MyWebsite
IONOS MyWebsite
(37,581 )
Due to its rather complex editor, IONOS MyWebsite comes with a bit of a learning curve, but rewards those who stick with it with wide-ranging creative possibilities that enable unique websites.
400+ versatile templates
powerful editor
24/7 support
supports multilingual sites
not all templates are great
8.8
good
Space
10 - ∞
Domains
1 domain
Templates
400+
Contract Period
12 months
IONOS Starter
$10.50
monthly price
Visit Website*
30 days risk-free
Webflow Website Builder
Webflow Website Builder
(760 )
Webflow is a hybrid between website builder and CMS, and requires a basic understanding of coding logic. It's less suitable for beginners – but its visual design tools are a great way for more advanced users to create dynamic websites.
mix of CMS & website builder
more powerful than WYSIWYG editors
learning platform "Webflow University"
visual design with zero code
steep learning curve
8.7
good
Space
unlimited
Domains
0 domains
Templates
30+
Contract Period
0 - 12 months
Webflow Starter
$0.00
monthly price
Visit Website*
Start for Free
Weebly Website Builder
Weebly Website Builder
(148,424 )
With its intuitive drag-and-drop functionality and an unrivaled smartphone app for mobile website building, Weebly makes homepage creation easy even for beginners.
store with 200+ apps
useful mobile app
intuitive drag-and-drop editor
free plan
limited customization
8.4
good
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 12 months
Weebly Free
$0.00
monthly price
Visit Website*
Try for Free
SITE123 Website Builder
SITE123 Website Builder
(8,769 )
SITE123 deliberately limits users' design freedom in order to streamline and simplify the creation of professional-looking websites. Users can't really make any mistakes – but they can't really create unique looking websites either.
great 24/7 support with chat
good blogging tools
intuitive, beginner-friendly editor
limited customization
unclear pricing structure
8.0
good
Space
0.25 - 270 GB
Domains
0 - 1
Templates
200+
Contract Period
0 - 36 months
SITE123 Free
$0.00
monthly price
Visit Website*
Try for Free
Jimdo Website Builder
Jimdo Website Builder
(40,798 )
Jimdo accommodates beginners with its AI-based editor, while offering solid personalization options with its standard editor. The free plan makes the platform a great fit for personal projects and blogs as well.
2 editors in one
75 high-quality templates
free beginner plan
no app market
weak product inventory management
7.9
good
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 24 months
Jimdo Play
$0.00
monthly price
Visit Website*
Try for Free
show all

Creating a website used to be difficult. It required some serious technical skills or enough money to hire professional programmers and web designers. These days, there's a third option that allows even non-techies to put together a homepage in just a few easy steps: website builders.

From simple blogs to full-fledged online stores, website builders make it possible to create a professional website from scratch without any programming know-how. Thanks to their intuitive user interfaces, drag-and-drop editing, and flexible design templates, launching a website has never been more straightforward.

Still, you shouldn't start your website project without a plan. Below, we'll show you what website builders can do, and which ones we think are the best.

Top Website Builder 2024
Sponsored
from $0.00
per month
Wix
from $16.00
per month
Squarespace
from $10.50
per month
IONOS
from $0.00
per month
Webflow
show all

What is a website builder?

A website builder brings complex programming and content management system (CMS) tasks from the back to the front end, packaging them in an easy-to-understand visual interface of tools and guidelines. Once in their platform's browser-based editor, users can manually design and create a website without any coding skills since actions are automatically translated into a programming language.

This makes website builders ideal not just for those without web design familiarity, but also, for anyone who likes to work visually. With that said, not all platforms are created equal. Significant differences do exist between solutions, especially in terms of how complex their editors are and which features they include.

With website builders, all you have to do is fill your homepage with content (Example: Wix).

Just because programming skills aren't explicitly needed doesn't mean there isn't a learning curve. Having some background knowledge of web design or coding can make a huge difference. Each website builder has its own logic that you'll need to familiarize yourself with before being able to unlock its full power.

Website Builder Review: Comparing 12 Platforms

Below, we'll briefly introduce you to the website builders we reviewed, and let you know what we thought of each of them. After that, we summarized our rating criteria and scoring process so that you know what a platform needs to do to get our stamp of approval.

1.

Wix: EXPERTE.com's Winner

Best Overall 2024
Wix Website Builder
Wix Website Builder
(92,328 )
Wix beats out the competition with an unmatched variety of features, intuitive editors and a jam-packed app store. Overall, the platform offers the best balance of usability and features on the market today.
800+ versatile templates
lots of features and elements
store with 300+ apps
simple & intuitive interface
free entry-level plan
9.6
excellent
Space
0.5 - 50 GB
Domains
0 - 1
Templates
550+
Contract Period
0 - 36 months
Wix Free
$0.00
monthly price
Visit Website*
Try for Free

Wix combines both quality and quantity like none of the other website builders we examined, making site creation a breeze, even for newcomers.

At first glance, the user interface is a bit overwhelming and reminiscent of Photoshop owing to its movable toolbars and grid lines. Luckily, the platform's learning curve isn't too steep. Alongside its standard editor, Wix also provides a slimmed-down ADI editor, which is less complex but comes with fewer features and isn't as flexible.

What we like

The standard editor offers plenty of flexibility: You'll get lots of elements and ready-made templates, all of which can be easily integrated into your website. In addition, Wix Media Manager provides access to a treasure trove of high-quality pictures and illustrations. The service's blogging and ecommerce features are also solid.

And if you can't find the content element or feature you're looking for, you can always comb through Wix's well-stocked app market for additional extensions. Rounding out the positives, Wix's approach to making a multilingual website is refreshingly straightforward.

Among the programs we reviewed, Wix offers the best balance of user-friendliness and functionality.

How is Wix different from other providers?

Wix offers what is probably the best mix of features and user-friendliness on the market. From templates, to design options, to widgets, the service serves up both quality and quantity without overwhelming newcomers.

Who is Wix for?

Anyone who wants to create a professional website without breaking the bank will likely be interested in Wix. This makes it ideal for small businesses, freelancers, and individuals. It's also perfect for beginners who are just starting with website building and will need more advanced features down the road.

What we don't like

Generally speaking, Wix is not anywhere near as flexible as content management systems (like WordPress), however, this applies to all website builders. If you're opening an online store and need more extensive sales features, you'll be better served with an ecommerce platform like Shopify.

Within its market segment, Wix hardly places a foot wrong. There are a few minor issues: Unfortunately, whenever you switch to a different design template, you'll lose any progress you had in the previous one. And even though it's for beginners, the ADI editor lacks too many features.

Wix's Advantages and Disadvantages

  • More than 800 templates

  • 300+ apps in the App Market

  • Intuitive drag and drop editor

  • Wide variety of features

  • Not possible to easily switch templates

  • ADI editor lacks features

Review
9.6
excellent
Visit Website*
Check Review
Marketing, SEO & Ecommerce
10 / 10
Features
10 / 10
Configuration & Usage
9.4 / 10
Templates & Design
9.4 / 10
Support
9.4 / 10
2.

Squarespace: Premium Templates, Excellent Designs

Squarespace Website Builder
Squarespace Website Builder
(26,873 )
Squarespace can impress with flawless designs and high quality templates, which make the creation of professional websites a piece of cake – but comes at a higher price compared with the competition.
100+ elegant templates
up to 1,000 pages
lots of features
quick support with live chat
few extensions
9.1
excellent
Space
unlimited
Domains
1 domain
Templates
100+
Contract Period
1 - 12 months
Squarespace Personal
$16.00
monthly price
Visit Website*
14 Days Trial Period

Squarespace is a popular platform that lets you create websites with an unmistakable look. It scores highly in our ranking thanks to its stylish designs and templates. But there's much more to Squarespace than meets the eye: its user-friendly editor makes site building incredibly intuitive, even for beginners.

What we like

With Squarespace, everything flows together: The editor is easy to use, its design templates are among the most aesthetically pleasing on the market, and the variety of features is more than solid.

Beyond the standard website-building tools, you'll also find plenty of extras, including a practical email newsletter creator. We also liked the platform's stock photo integrations, which give you access to both free and paid graphics that can be included on your website. This meshes nicely with Squarespace's straightforward approach to managing images and pictures.

Squarespace is particularly well-known for its elegant templates.

How is Squarespace different from other providers?

The biggest arguments in Squarespace's favor are its templates: These stylish designs ensure that any website built with it will, by default, be more visually appealing than those made elsewhere.

Beyond looks, Squarespace offers very generous page limits (up to 1,000) and some practical extras that its competitors don't have. These include extensive marketing tools and a video creator that you can use to prepare ads for your business.

Who is Squarespace for?

Squarespace is targeted at creatives and businesses that need image-intensive, modern websites, such as photography studios, artists, or gourmet restaurants.

Owing to its solid ecommerce features, the platform is also a good choice for smaller and mid-sized online stores that want to present their catalogs in a visually appealing way.

What we don't like

Unfortunately, Squarespace doesn't have a dedicated app marketplace like Wix, and third-party tools are limited to a handful of integrations.

Making multilingual websites is also unnecessarily complex: Without a premium (paid) tool like Weglot, you'll need to add an extra menu level for each language you want to include and add each individual page to it. Other site builders take more streamlined approaches to this.

Squarespace's Advantages and Disadvantages

  • More than 100 modern and elegant designs

  • Lots of features

  • Practical smartphone apps

  • Excellent help center and fast live support

  • Lacks a true app marketplace, limited extensions

  • Many templates look identical

Review
9.1
excellent
Visit Website*
Check Review
Configuration & Usage
10 / 10
Support
9.4 / 10
Features
9.4 / 10
Marketing, SEO & Ecommerce
8.6 / 10
Templates & Design
8.0 / 10
3.

IONOS MyWebsite: Complicated, but Versatile

IONOS MyWebsite
IONOS MyWebsite
(37,581 )
Due to its rather complex editor, IONOS MyWebsite comes with a bit of a learning curve, but rewards those who stick with it with wide-ranging creative possibilities that enable unique websites.
400+ versatile templates
powerful editor
24/7 support
supports multilingual sites
not all templates are great
8.8
good
Space
10 - ∞
Domains
1 domain
Templates
400+
Contract Period
12 months
IONOS Starter
$10.50
monthly price
Visit Website*
30 days risk-free

IONOS is one of the largest hosting providers in the world but it also offers a website-building solution, MyWebsite. With its drag-and-drop editor, this makes creating a website simple for anyone, even without a degree in computer science.

Although IONOS MyWebsite isn't as easy to use as its competitors are, it made it into our Top 3 for a number of good reasons.

What we like

IONOS MyWebsite is a powerful site builder with a wide range of features and lots of customization options. There are plenty of widgets, and the ready-made sections can be used for a variety of different purposes. Each individual content element can be flexibly edited. In terms of templates, you'll have more than 400 to choose from.

The platform's ecommerce features, from product management to payments to marketing, are also well-developed. Unfortunately, some features and capabilities (like selling digital products) are only available to specific subscription tiers.

IONOS MyWebsite takes some getting used to, however, it offers extensive customization.

How is IONOS MyWebsite different from other providers?

The platform makes quick work of setting up a multilingual website. New languages are added through the page menu and include automatic translations for default pages (you can manually translate these later on if desired).

IONOS offers good support, with staffers standing by around the clock and reachable via hotline, email, or live chat.

Who is IONOS MyWebsite for?

IONOS MyWebsite is a highly versatile platform that's excellent for smaller and mid-sized businesses and online stores. Since it makes creating multilingual websites so easy, it's also a solid choice for pages with an international audience.

What we don't like

Its editor is clunkier than the more intuitive solutions its competitors offer. When starting out, you'll probably wish IONOS MyWebsite was more straightforward, with fewer fragmented input fields.

Set alongside the templates offered by Wix or Squarespace, what IONOS MyWebsite brings to the table isn't as impressive. Even though there's no shortage of templates, their quality isn't as high, and there are a number of plain and boring options to get through.

IONOS MyWebsite's Advantages and Disadvantages

  • More than 400 versatile templates

  • Flexible editor that facilitates lots of customization

  • Easy to create multilingual websites

  • 24/7 support

  • Editor takes some getting used to

  • Templates of varying quality

Review
8.8
good
Visit Website*
Check Review
Support
9.4 / 10
Features
9.4 / 10
Marketing, SEO & Ecommerce
8.6 / 10
Templates & Design
8.6 / 10
Configuration & Usage
8.0 / 10
4.

Webflow: Visual Coding for Advanced Users

Webflow Website Builder
Webflow Website Builder
(760 )
Webflow is a hybrid between website builder and CMS, and requires a basic understanding of coding logic. It's less suitable for beginners – but its visual design tools are a great way for more advanced users to create dynamic websites.
mix of CMS & website builder
more powerful than WYSIWYG editors
learning platform "Webflow University"
visual design with zero code
steep learning curve
8.7
good
Space
unlimited
Domains
0 domains
Templates
30+
Contract Period
0 - 12 months
Webflow Starter
$0.00
monthly price
Visit Website*
Start for Free

Webflow shows that there are major differences between website builders.

As a website builder/CMS hybrid, the service does demand some coding familiarity from its users, making it more complex than the other services we reviewed. If you bring this expertise to the table (or if you're ready to learn), you'll get a powerful tool that is far more versatile than its counterparts.

A finished Webflow site is made up of containers (boxes) that are stacked on one another and can be flexibly arranged. Web designers and programmers will recognize the "box model" at work, but it's probably news to the everyday user of a website builder. What makes Webflow so special, is that it shifts the programming process – box management – to a drag-and-drop editor, allowing anyone to "code" visually.

What we like

As a visual website design tool, Webflow is extremely powerful. For those willing to come to terms with its usage concept, nearly unlimited design freedom awaits, even in comparison to other website builders. And the best part? You won't need detailed coding knowledge to get a truly personalized website.

Once your website is ready to go live, you'll be able to manage it with Webflow's powerful CMS, which also takes some getting used to. We particularly liked Webflow University, the service's learning platform where users can educate themselves about all of its features at their own pace.

Reminiscent of Photoshop: Webflow's user interface is definitely more detailed than those of other website builders.

How is Webflow different from other providers?

Directly comparing Webflow to Wix and other providers is unfair since it's so different from classic website builders. As a hybrid website builder/CMS, Webflow demands considerably more technical know-how, however, it's also much more versatile than more beginner-friendly solutions.

Even though backend processes are intuitively visualized, the platform's logic remains similar to programming. This means that you'll get just as much flexibility when adjusting your website, even if desig