Website Builder

Wix Pricing 2023: How Much Does a Wix Website Cost?

Martin Gschwentner
D Bare
Last update
16. May 2023
Ad disclaimer: For links on this page, may earn a commission from the provider. This supports our work and has no influence on our editorial rating.

Website builders not only make it easy to create a website but also, relatively affordable. One of the most popular platforms is Wix. The winner of's test shines thanks to its multitude of features, ease of use, and excellent price-performance ratio. However, not every Wix website costs the same.

We took a closer look at the provider's rates, premium add-ons, and possible hidden fees, to let you know how much you should expect to pay for a Wix website.

How Much Does a Wix Website Cost?

Depending on the subscription you've selected, a Wix website costs $0-$45 per month. After factoring in premium apps and add-ons, as well as extras like a domain-based email address, this figure can rise. Keep in mind that although free for the first year, you'll have to pay $14.95-$24.85 per year for your domain afterwards.

Which Premium Plans Does Wix Offer?

Since Wix isn't only for creating regular websites, but also full-fledged online stores, its plans are divided between Website and Business/eCommerce plans.

The most important differences between the two types of subscription plans (4 Website and 3 Business/eCommerce) are highlighted in the table below. What you'll pay depends on the length of your subscription, but decreases the longer your contract is (monthly, annual, 24-month, or 36-month). To compare each, we determined the effective monthly price for a 12-month plan.

Website Plans

Set-up Fee $0.00 $0.00 $0.00
Monthly Price $0.00 from $11.00 from $15.00
Contract Period (Months) 0 1 - 36 1 - 36
Space (GB) 0.5 3 10
Pages unlimited unlimited unlimited
Traffic (GB) 0.5 2 unlimited
Custom Domain
Domains Included 0 1 1
Free of Ads
SSL Encryption
Multilingual Sites

All premium Website plans (Combo, Unlimited, Pro, and VIP) include a custom domain for a year, a free SSL certificate, and round-the-clock customer service. Differences do exist in terms of bandwidth, storage space, and the number of hours of video content you can upload.

Some extras, such as the Site Booster app (for SEO), or Wix's visitor analytics app are offered to Unlimited, Pro, and VIP subscribers. For the first two tiers, however, after a year of usage, you'll need to pay extra for them. Logos made in Wix's Logo Maker are only part of the VIP package. This highest subscriber tier also enjoys priority customer service, but, even as a 'regular' user, we didn't have to wait long for a support staffer.

So much for the Website subscriptions. If you'd like to accept digital payments and open an online store, you'll need to book a Business/eCommerce plan.

Ecommerce Plans

Business BasicBusiness UnlimitedBusiness VIP
Price per Month from $22.00 from $25.00 from $45.00
Transaction Fee 0 % 0 % 0 %
Contract Period (Months) 1 - 24 1 - 24 1 - 24
Product Management
Number of Products unlimited unlimited unlimited
Product Filters
Product Variants
Product Reviews
Digital Products
Multiple Currencies
Sales Channels
Google Shopping
Google Shopping
Google Shopping
Payment Options
Credit Card
Apple Pay
Credit Card
Apple Pay
Credit Card
Apple Pay

All of Wix's ecommerce plans are ad-free and include a custom domain and unlimited bandwidth. Basic ecommerce features are also part of the mix: You can accept encrypted online payments, offer recurring payments, set up custom accounts, and recover carts with automatic emails. None of the subscriptions limit the number of products you can sell.

Differences between the subscriptions are mostly in terms of web space and video hours. Some features aren't offered at all in the Business Basic plan, such as the ability to offer subscriptions, display different currencies, take advantage of automatic tax calculations, or sell on digital marketplaces. Customer ratings can only be solicited by Business Unlimited and Business VIP subscribers.

The Business VIP plan also offers unlimited dropshipping and video hours.

What Does the Free Plan Include?

Apart from the premium subscriptions, Wix also offers a free plan, which imposes a few limitations. For starters, you'll be tied to a Wix subdomain and have to put up with ads. As such, it's only an option for private or hobby projects, but not professional websites.

Free version limitations

  • Domain:
  • Ads: Wix banners on each page header
  • Upgrade to the premium version: Ad-free and a custom domain from $16/month

Does Wix Have Hidden Fees?

Hidden fees can quickly exhaust any budget. For that reason, it's important to know exactly what you'll need to pay for with Wix and when. By reading carefully, you can head off any nasty surprises, however, there are a few things to keep in mind.

  • Special offers are for a limited time only
    Fairly often, Wix hunts for new customers with special offers. While writing this article, some plans were discounted by 50%. While good, these are usually only valid for the first year. Keep that in mind, so that you won't be caught off guard by the increase 12 months down the road.

  • Wix advertises lower prices
    The prices that Wix displays usually show the effective monthly price when purchasing a 12-month (or longer) subscription. Paying month-by-month will always be more expensive.

  • Domains aren't free after the first year
    Don't get used to paying nothing for your domain: With Wix (and most other website builders) you're only treated for the first year, after which you'll need to pay a modest yearly fee (between $15 and $25).

  • Apps might not be free
    Wix's app marketplace includes a number of free apps, but also quite a few premium ones. Even among the first group, certain important features might be behind paywalls.

  • Email addresses cost extra
    Should you want a custom email address, with which you can make a more professional impression, you'll need to pay an extra nominal monthly fee (around $5).

  • Pay extra for some of Ascend's marketing features
    Ascend by Wix is a comprehensive marketing platform that comes with the site builder. Several of its features are free to use, however, you'll need an Ascend subscription (Basic, Professional, or Unlimited) to unlock everything. These cost $10, $24, or $49 per month.

  • Contracts automatically renew
    Your Wix subscription automatically renews itself. Should you have had enough of the platform or only want to use it for a few months, make sure that you cancel on time.

How Expensive Is Wix Compared to Other Providers?

It's difficult to compare website builders in terms of price since each offers a wide array of subscription plans that include different features, and various discounts, offers, or conditions. To keep things simple, we select the most affordable, ad-free, 12-month subscription that includes a custom domain from each service in our sample.

Here are the results:

yearly price
yearly price
yearly price
yearly price
yearly price
yearly price
yearly price
yearly price
yearly price
yearly price
Website Basic
yearly price
yearly price

Among the 12 platforms we tested, Wix was one of the pricier options. However, since it offers discounts on a fairly regular basis, you should be able to save quite a bit in the first year.


Is it easy to switch plans?

Yes: With Wix, upgrading or downgrading a subscription is not difficult. However, you'll be held to the same contract length. To switch plans, go to the "Premium Subscriptions" area of your Wix account.

Do I get a custom email address with Wix?

No: None of Wix's premium plans include a custom email address. Wix uses Google Workspace to manage digital mailboxes, and you'll need to pay around $5 per month for each account.

Can I pay on a monthly basis?

Yes, however, it will cost considerably more than if you book a 1, 2, or even 3-year plan. Since websites are typically long-term projects, paying month-by-month doesn't make much sense.

Is there a free trial version?

Wix offers a free version that ties you to a Wix subdomain and displays Wix banner ads on your page headers. A classic trial of its premium version isn't possible.

Does Wix offer a money-back guarantee?

Yes; Up to 14 days after starting a new subscription, you can request your money back from Wix.


Exactly how much a Wix website costs depends on the subscription plan, its length, any extras you include, and purchases you make in the app market. For a custom domain and ad-free website, you'll pay $16 per month, while an online shop will set you back $27 a month. If you can live with a Wix subdomain and banner ads, the Israeli provider does offer a free version, at least for those interested in regular websites.

Overall, Wix is not a particularly affordable website builder, however, it does provide one of the best packages on the market. With its versatile Website and Business/eCommerce subscriptions, frequent sales, and regular discounts, it's possible to get a good deal with Wix.

Best Overall 2023
Wix Website Builder
Wix Website Builder
(86,854 )
Wix beats out the competition with an unmatched variety of features, intuitive editors and a jam-packed app store. Overall, the platform offers the best balance of usability and features on the market today.
800+ versatile templates
lots of features and elements
store with 300+ apps
simple & intuitive interface
free entry-level plan
0.5 - 50 GB
0 - 1
Contract Period
0 - 36 months
Wix Free
monthly price
Visit Website*
Try for Free

On the other hand, if your heart isn't entirely set on Wix, you might want to take a look at our curated list of the best alternatives. Comprehensive reviews of Wix and 11 other website builders can be found in our comparison series.

* Ad disclaimer: For links marked with an asterisk, may earn a commission from the provider. The commission has no influence on our editorial rating.
Author (German Version): Martin Gschwentner
Martin Gschwentner majored in American Studies and Media Studies in Germany, the USA and France and works as a freelance editor in Paris. He is a doctoral student at the Institute for English and American Studies at the University of Paris Diderot, where he is researching the influence of money on US politics. On he writes about IT security, data protection and software for the self-employed and small businesses.
Translation: D Bare
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