Wix Alternatives » Comparing 10 Site Builders and 9 Ecommerce Systems

Martin Gschwentner
Author
Last update

If you want to create a website, but lack programming or design skills, site builders like Wix should definitely be on your radar. The intuitive platform offers users a considerable degree of creative freedom, access to tons of features, and a well-stocked app marketplace. For these reasons and more, Wix came out on top in our comprehensive EXPERTE.com assessment. Still, just because we liked it doesn't mean that it's the best solution for you.

Every site builder has advantages and disadvantages, so, even though Wix offered the best overall package in our eyes, plenty of other platforms excel in specific areas where Wix isn't a match for their software. In this review, we've taken a closer look at the best alternatives to Wix and will let you in which aspect each outperforms the Israeli service.

1.

More Aesthetic Templates: Squarespace Site Builder

Squarespace Website Builder Test
Squarespace Website Builder
(20,589)
high quality templates
easy to use
good customer support
various mobile apps
relatively costly
Squarespace impresses with flawless designs and high quality templates, which make the creation of professional websites a piece of cake - but also costs a bit more than most other providers.
Space
unlimited
Domains
1 domain
Templates
100+
Contract Period
1 - 12 months
Squarespace Personal
$14.00
monthly price
Visit Website »
14 Days Trial Period
Review Score
4.5 / 5
excellent

A website's design is usually the first thing that a visitor notices, with an unappealing layout unable to salvage even the best content. With Squarespace, templates and appearances are the stars of the show: First-class designs are something like the site builder's calling card, and have propelled it into becoming one of the most popular tools on the market.

Squarespace offers considerably fewer templates (122) than Wix (more than 800), however, the quality of Squarespace's designs is indisputable. You'll be able to select from five different templates types (Online Store, Portfolio, Memberships, Blogs, or One Page), categorized according to topics such as "Professional Services", "Entertainment", or "Fashion".

Squarespace scores with its top-of-the-line designs, which we favored over those offered by Wix.

Since most websites created with Squarespace are eye-catching, all you'll have to worry about is filling your new page with content. All the same, these will have the "Squarespace look", especially since the platform lacks full drag and drop, meaning that users can make fewer changes or adjustments than with Wix. Accordingly, it's difficult to break out of the Squarespace mold and customize your website.

Still, Squarespace is a good choice for those who are in the market for a clean, elegant, visually-driven design for their digital presence. You can find a more in-depth comparison of our two frontrunners in our Wix vs. Squarespace article.

120+ high-quality, visually appealing templates

Very intuitive to use

Solid help center featuring a live chat

Relatively expensive; no free version

Lacks a dedicated app marketplace and has few extensions

Some templates look very similar to one another

Review Score
4.5 / 5
12/2021
excellent
Visit Website
Configuration & Usability
5.0 / 5
Features
4.7 / 5
Support
4.7 / 5
Marketing, SEO & Ecommerce
4.3 / 5
Templates & Design
4.0 / 5
2.

For Dedicated Online Shops: Shopify

Shopify Test
Shopify
(39,630)
for small and big stores
easy to use
large app store
great support website
Shopify is refreshingly uncomplicated and cleverly packs many features into a user-friendly dashboard. Flexible extensions make it suitable for larger stores as well.
Number of Products
unlimited
Transaction Fee
0.5 - 2 %
Sales Channels
7+
Payment Options
7+
Shopify Basic
$29.00
monthly price
Visit Website »
14 day free trial
Review Score
4.3 / 5
good

Alongside all-in-one site builders like Wix, there also exist dedicated ecommerce platforms, such as Shopify, which focus entirely on helping users to open and manage a digital business.

In terms of ecommerce, Shopify definitely has a leg up over Wix: The service allows users to sell products in different currencies, access more payment gateways, and integrate a greater number of ecommerce apps. When it comes to dropshopping and POS, Shopify also has the Israeli service beat.

For ecommerce projects, Shopify offers more developed features than Wix.

Still, Wix is the better option for multi-purpose websites that feature an online shop, since you'll have access to a better editor at a lower price. Unlike Wix, Shopify doesn't offer a free version, and with the former, you won't have to worry about transaction fees.

All the same, Shopify is recommended if you're intending to open a dedicated online store.

Easy to set up

User-friendly and easy to navigate dashboard

Sizable app store packed with plenty of features

Transaction fees, should you use external payment gateways

Review Score
4.3 / 5
11/2020
good
Visit Website
Configuration & Usage
4.7 / 5
Marketing & Analytics
4.7 / 5
Generating Sales
4.3 / 5
Product Management
4.3 / 5
Personalizing Your Store
4.3 / 5
Support
3.3 / 5
3.

More Powerful Editor: MyWebsite by 1&1 IONOS

1&1 IONOS MyWebsite Test
1&1 IONOS MyWebsite
(6,099)
24/7 phone support
supports multilingual sites
powerful editor
large, established provider
lots of templates, average quality
1&1 IONOS MyWebsite makes getting started a little more complicated, but rewards hobbyists without programming skills with a variety of design options for unique websites.
Space
unlimited
Domains
1 domain
Templates
400+
Contract Period
1 - 12 months
1&1 IONOS Starter
$3.00
monthly price
Visit Website »
30 days risk-free
Review Score
4.4 / 5
good

Wix isn't the only site builder that grants its users full drag and drop freedom. Subscribers to MyWebsite by 1&1 IONOS will also be able to move and format content to their heart's content, adjusting the appearance of their website's front end accordingly. As a result, MyWebsite's editor offers greater customization over the editors that come with Squarespace, Weebly, or SITE123, which only allow limited adjustments.

MyWebsite by 1&1 IONOS allows users to let their creative freedom run wild, however, it drops a few points in terms of beginner-friendliness.

Beginners will have a tougher time with MyWebsite by 1&1 IONOS than Wix, owing to the former's multiple pop-up menus and somewhat confusing setting options. Those who take the time to get familiarized with the platform though will be rewarded with a powerful site builder providing nifty features, solid marketing tools, and comprehensive tools that are conducive to maximum customization.

Powerful editor offering lots of customization options

Plenty of features

Wide selection of templates

Somewhat complicated and overfilled editor

Lacks an app marketplace

Review Score
4.4 / 5
12/2021
good
Visit Website
Features
4.7 / 5
Support
4.7 / 5
Templates & Design
4.3 / 5
Marketing, SEO & Ecommerce
4.3 / 5
Configuration & Usability
4.0 / 5
4.

Best of Both Worlds: Webflow Site Builder

Webflow Website Builder Test
Webflow Website Builder
(541)
mix of CMS & website builder
almost infinite possibilities
learning platform "Webflow University"
good ecommerce integration
somewhat steep learning curve
Webflow requires an understanding of programming logic and is less suitable for beginners. As a hybrid of website builder and CMS, it offers its target group countless possibilities to create user-friendly dynamic websites.
Space
unlimited
Domains
0 domains
Templates
30+
Contract Period
0 - 12 months
Webflow Starter
$0.00
monthly price
Visit Website »
Start for Free
Review Score
4.3 / 5
good

When it comes to the site builders we assessed, Webflow is almost in a league of its own. The content management system (CMS)/website builder hybrid is definitely more technically demanding than any of the other platforms we evaluated.

This brings both advantages and disadvantages. Should you be in the market for a website builder in order to avoid programming, Webflow likely won't be your cup of tea. The entire platform is based around coding logic, even though back end processes are intuitively visualized. As a result, there are fewer restrictions on your creativity with Webflow than Wix, however, you'll need to have some familiarity with web design and programming to take full advantage of them.

Webflow is more complicated to use than Wix, but also more flexible.

If you're undecided, perhaps the excellent "Webflow University" learning center will help. This includes numerous tutorials and courses which do a fantastic job of explaining the platform's ins and outs. As a result, whereas with other site builders pretty much anyone can start using them out of the box, those beginning with Webflow should be ready to learn. Your diligence and patience are rewarded though, as the service does almost nothing to limit your creativity or how you manage your site.

CMS/site builder mix

Offers nearly endless possibilities

Excellent learning platform (Webflow University)

Knowledge of programming and design advantageous

Review Score
4.3 / 5
12/2021
good
Visit Website
Support
4.7 / 5
Templates & Design
4.7 / 5
Features
4.3 / 5
Marketing, SEO & Ecommerce
4.3 / 5
Configuration & Usability
3.7 / 5

Other Alternatives

Weebly

Weebly is beginner-friendly, setting itself apart from its competitors owing to its nifty mobile app. With this, building or managing your website on the go is made easy. In general, Weebly somewhat curbs freedom of design with its 'paint by numbers' approach to drag and drop. Another weak spot is its template gallery, which in our opinion, could be augmented and varied.

Weebly Website Builder Test
Weebly Website Builder
(140,533)
free beginners plan
intuitive drag-and-drop editor
great mobile app
powerful e-commerce features
limited customization
With its intuitive drag-and-drop functionality and an unrivaled smartphone app for mobile website building, Weebly makes homepage creation easy even for beginners.
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 12 months
Weebly Free
$0.00
monthly price
Visit Website »
Try for Free
Review Score
4.2 / 5
good

SITE123

SITE123 also sets relatively strict limits on how far users can customize the design of their site or edit templates. Ready-made layouts can only be modified only slightly, and it isn't possible to freely move content around, like with Wix. The upside to this is that beginners can design a website in no time at all with the platform.

SITE123 Website Builder Test
SITE123 Website Builder
(6,118)
free plan for beginners
clean editor, easy to use
great customer support
good blogging and e-commerce features
limited customization options
Space
0.5 - 270 GB
Domains
0 - 1
Templates
200+
Contract Period
0 - 36 months
SITE123 Free
$0.00
monthly price
Visit Website »
Try for Free
Review Score
4.0 / 5
good

Jimdo

Similar to Wix, Jimdo offers two editors, one of which is an AI-assisted option for beginners that makes creating a website even easier. In our opinion, Jimdo's balancing act between user-friendliness and versatility is less impressive than Wix's approach, and especially in terms of ecommerce, you'll have to make do with fewer options. For a comprehensive comparison of the two, be sure to check out our Wix vs. Jimdo article.

Jimdo Website Builder Test
Jimdo Website Builder
(41,188)
free beginners plan
almost automatic website by AI
very easy to use
SSL certificate included
Domains only one year free
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 24 months
Jimdo Creator Free
$0.00
monthly price
Visit Website »
Try for Free
Review Score
3.9 / 5
good

Overall Ranking

We tested 10 website builders according to five scored and one unscored criterion. Our final ranking, headed by Wix, is presented below:

Wix
Review Score
4.8 / 5
excellent
Visit Website
Squarespace
Review Score
4.5 / 5
excellent
Visit Website
1&1 IONOS
Review Score
4.4 / 5
good
Visit Website
Webflow
Review Score
4.3 / 5
good
Visit Website
Weebly
Review Score
4.2 / 5
good
Visit Website
SITE123
Review Score
4.0 / 5
good
Visit Website
Jimdo
Review Score
3.9 / 5
good
Visit Website
Strikingly
Review Score
3.9 / 5
good
Visit Website
Webnode
Review Score
3.8 / 5
good
Visit Website
GoDaddy
Review Score
3.3 / 5
satisfactory
Visit Website

Conclusion

We're going to say it again: Every site builder has benefits and drawbacks. In our eyes, Wix is the best all-rounder, however, that doesn't mean it should be the first pick for every kind of website project. Should you value high-quality, elegant designs, Squarespace might be a better option. For purely ecommerce projects, Shopify provides a wider array of options, and for those with some programming experience looking for unlimited design freedom, Webflow seems like the right ticket.

Since Wix offers a free version of its software, there's not really any argument against giving it a shot. In the event that it doesn't match your expectations, don't worry, there are plenty of excellent alternatives just a few clicks away. To consult our reviews for 9 of the best of these, be sure to take a look at our comprehensive site builder comparison.

Best Overall 2022
Wix Website Builder Test
Wix Website Builder
(57,659)
free entry-level plan
many high-quality templates
simple & intuitive interface
jam-packed app marketplace
Domains free for one year only
Wix succeeds with an unmatched feature set, intuitive editors and a packed app marketplace. Only with the blog features do we still see some room for improvement.
Space
0.5 - 50 GB
Domains
0 - 1
Templates
550+
Contract Period
0 - 36 months
Wix Free
$0.00
monthly price
Visit Website »
Try for Free
Best Overall
4.8 / 5
excellent
Author (German Version): Martin Gschwentner
Martin Gschwentner majored in American Studies and Media Studies in Germany, the USA and France and works as a freelance editor in Paris. He is a doctoral student at the Institute for English and American Studies at the University of Paris Diderot, where he is researching the influence of money on US politics. On EXPERTE.com he writes about IT security, data protection and software for the self-employed and small businesses.
Translator & Editor: D Bare
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