Website Builder

Wix Alternatives: Comparing 11 Website Builders

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If you want a web page but lack programming or design skills, website builders like Wix should definitely be on your radar. The intuitive platform offers plenty of creative freedom, access to tons of features, and a well-stocked app marketplace. For these reasons and more, Wix took first place in our comprehensive EXPERTE.com assessment. Still, just because we liked it doesn't mean that it's the best solution for you.

Top Website Builder 2024
Sponsored
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Wix
from $16.00
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Squarespace
from $10.50
per month
IONOS
from $0.00
per month
Webflow
show all

Every website builder has advantages and disadvantages: Even though Wix offers what we feel is the best overall package, several of its competitors excel in areas that Wix doesn't. In this guide, we'll take a closer look at the best alternatives to Wix and will let you how each outperforms the Israeli platform.

1.

More Aesthetic Templates: Squarespace Website Builder

Squarespace Website Builder
Squarespace Website Builder
(26,873 )
Squarespace can impress with flawless designs and high quality templates, which make the creation of professional websites a piece of cake – but comes at a higher price compared with the competition.
100+ elegant templates
up to 1,000 pages
lots of features
quick support with live chat
few extensions
9.1
excellent
Space
unlimited
Domains
1 domain
Templates
100+
Contract Period
1 - 12 months
Squarespace Personal
 $16.00
monthly price
Visit Website*
14 Days Trial Period

A website's design is usually the first thing that a visitor notices. An unappealing layout will put people off even the best content. With Squarespace, templates and appearances are the stars of the show: First-class designs are the platform's calling card, and have propelled it into becoming one of the most popular tools on the market.

Squarespace offers far fewer templates (122) than Wix (more than 800), however, the quality of Squarespace's designs is indisputable. You'll be able to select from five different template types (Online Store, Portfolio, Memberships, Blogs, or One Page), categorized according to topics like "Professional Services", "Entertainment", or "Fashion".

Squarespace scores with its top-of-the-line designs, which we favored over those offered by Wix.

Since most websites created with Squarespace are eye-catching, all you have to worry about is filling your new page with content. All the same, these will have the "Squarespace look" since the platform lacks full drag and drop. This means that users can make fewer changes or adjustments than with Wix. Accordingly, it's difficult to break out of the Squarespace mold and truly customize your website.

Still, Squarespace is a good choice for anyone in the market for a clean, elegant, and visually-driven design for their digital presence. You can find a more in-depth comparison of our two frontrunners in our Wix vs. Squarespace article.

  • 120+ high-quality, visually appealing templates

  • Very intuitive to use

  • Solid help center featuring a live chat

  • Relatively expensive; no free version

  • Lacks a dedicated app marketplace and has few extensions

  • Some templates look very similar to one another

Review
9.1
excellent
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Configuration & Usage
10 / 10
Support
9.4 / 10
Features
9.4 / 10
Marketing, SEO & Ecommerce
8.6 / 10
Templates & Design
8.0 / 10
2.

For Dedicated Online Shops: Shopify

Shopify
Shopify
(53,171 )
Shopify is a great all-rounder for small, medium, or larger shops. If you're looking for a platform that's more powerful than a regular website builder, but not as complicated as other ecommerce platforms, Shopify might offer the right mix.
more than 7,000 plugins
great help center
scales with your shop
suitable for beginners
many features require plugins
8.6
good
Number of Products
unlimited
Transaction Fee
0.5 - 2 %
Sales Channels
7+
Payment Options
7+
Shopify Basic
 $29.00
monthly price
Visit Website*
14 day free trial

Apart from all-in-one website builders like Wix, there are dedicated ecommerce platforms, like Shopify. These focus entirely on helping users to open and manage a digital business.

In terms of ecommerce, Shopify definitely has some advantages over Wix: Users can sell products in different currencies, access more payment gateways, and integrate more ecommerce apps. When it comes to dropshipping and POS, Shopify also has the Israeli service beat.

Shopify offers more developed ecommerce features than Wix.

Still, Wix is the better option for multi-purpose websites that feature an online shop, since you'll get a better editor at a lower price. Unlike Wix, which charges transaction fees, there's no free version of Shopify.

All the same, Shopify is recommended if you're intending to open a dedicated online store.

  • Easy to set up

  • User-friendly and easy to navigate dashboard

  • Sizable app store packed with plenty of features

  • Transaction fees if you use external payment gateways

Review
8.6
good
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Marketing & Analytics
9.4 / 10
Configuration & Usage
9.4 / 10
Personalizing Your Store
8.6 / 10
Product Management
8.6 / 10
Generating Sales
8.6 / 10
Support
6.6 / 10
3.

More Powerful Editor: MyWebsite by IONOS

IONOS MyWebsite
IONOS MyWebsite
(37,581 )
Due to its rather complex editor, IONOS MyWebsite comes with a bit of a learning curve, but rewards those who stick with it with wide-ranging creative possibilities that enable unique websites.
400+ versatile templates
powerful editor
24/7 support
supports multilingual sites
not all templates are great
8.8
good
Space
10 - ∞
Domains
1 domain
Templates
400+
Contract Period
12 months
IONOS Starter
 $10.50
monthly price
Visit Website*
30 days risk-free

Wix isn't the only website builder that gives users full drag-and-drop freedom. MyWebsite by IONOS subscribers will also be able to move and format content to their heart's content and adjust the appearance of their website's front end. As a result, MyWebsite's editor offers more customization than those of Squarespace, Weebly, or SITE123, which only allow limited adjustments.

MyWebsite by IONOS gives users plenty of creative freedom, but does drop a few points in terms of beginner-friendliness.

Beginners will have a tougher time with MyWebsite by IONOS than Wix, owing to its multiple pop-up menus and somewhat confusing settings. Anyone willing to familiarize themselves with the platform will be rewarded with a powerful website builder, nifty features, solid marketing tools, and plenty of customization options.

  • Powerful editor offering lots of customization options

  • Plenty of features

  • Wide selection of templates

  • Somewhat complicated and overfilled editor

  • No app marketplace

Review
8.8
good
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Support
9.4 / 10
Features
9.4 / 10
Marketing, SEO & Ecommerce
8.6 / 10
Templates & Design
8.6 / 10
Configuration & Usage
8.0 / 10
4.

Best of Both Worlds: Webflow Website Builder

Webflow Website Builder
Webflow Website Builder
(760 )
Webflow is a hybrid between website builder and CMS, and requires a basic understanding of coding logic. It's less suitable for beginners – but its visual design tools are a great way for more advanced users to create dynamic websites.
mix of CMS & website builder
more powerful than WYSIWYG editors
learning platform "Webflow University"
visual design with zero code
steep learning curve
8.7
good
Space
unlimited
Domains
0 domains
Templates
30+
Contract Period
0 - 12 months
Webflow Starter
 $0.00
monthly price
Visit Website*
Start for Free

Among the website builders we reviewed, Webflow is almost in a league of its own. The content management system (CMS)/website builder hybrid is definitely more technically demanding than our other platforms.

This has both advantages and disadvantages. If you want to avoid programming, Webflow likely won't be your cup of tea. The platform is based on coding logic, even though back-end processes are intuitively visualized. As a result, there are fewer restrictions on your creativity with Webflow than Wix, however, familiarity with web design and programming is needed to take full advantage of them.

Webflow is more complicated to use, but also more flexible than Wix.

If you're undecided, the excellent "Webflow University" e-learning center can help. This includes tutorials and courses that help explain the platform's ins and outs. While pretty much anyone can start using other website builders out of the box, Webflow newcomers should be ready to learn. Your diligence and patience are rewarded though, as the platform does almost nothing to limit your creativity or how you manage your site.

  • CMS/website builder mix

  • Offers nearly endless possibilities

  • Excellent e-learning platform (Webflow University)

  • Knowledge of programming and design advantageous

Review
8.7
good
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Check Review
Templates & Design
9.4 / 10
Support
9.4 / 10
Marketing, SEO & Ecommerce
8.6 / 10
Features
8.6 / 10
Configuration & Usage
7.4 / 10

Other Alternatives

Weebly

Weebly is beginner-friendly and distinguishes itself from its competitors owing to its nifty mobile app. This makes building or managing your website on the go easy. In general, Weebly does curb freedom of design with its paint-by-numbers approach to drag and drop. Another weak spot is its template gallery, which in our opinion, could be enhanced and more varied.

Weebly Website Builder
Weebly Website Builder
(148,424 )
With its intuitive drag-and-drop functionality and an unrivaled smartphone app for mobile website building, Weebly makes homepage creation easy even for beginners.
store with 200+ apps
useful mobile app
intuitive drag-and-drop editor
free plan
limited customization
8.4
good
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 12 months
Weebly Free
 $0.00
monthly price
Visit Website*
Try for Free

SITE123

SITE123 also sets relatively strict limits on how far users can customize the design of their site or its templates. Ready-made layouts can only be slightly modified, and it isn't possible to freely move content around, like with Wix. The upside to this is that beginners can design a website in no time at all with the platform.

SITE123 Website Builder
SITE123 Website Builder
(8,769 )
SITE123 deliberately limits users' design freedom in order to streamline and simplify the creation of professional-looking websites. Users can't really make any mistakes – but they can't really create unique looking websites either.
great 24/7 support with chat
good blogging tools
intuitive, beginner-friendly editor
limited customization
unclear pricing structure
8.0
good
Space
0.25 - 270 GB
Domains
0 - 1
Templates
200+
Contract Period
0 - 36 months
SITE123 Free
 $0.00
monthly price
Visit Website*
Try for Free

Jimdo

Like Wix, Jimdo offers two editors, one of which is an AI-assisted option for beginners that makes creating a website very simple. In our opinion, Jimdo's balancing act between user-friendliness and versatility is less impressive than Wix's approach. Particularly in terms of ecommerce, you'll also have to make do with fewer options. For a comprehensive comparison of the two, be sure to check out our Wix vs. Jimdo article.

Jimdo Website Builder
Jimdo Website Builder
(40,798 )
Jimdo accommodates beginners with its AI-based editor, while offering solid personalization options with its standard editor. The free plan makes the platform a great fit for personal projects and blogs as well.
2 editors in one
75 high-quality templates
free beginner plan
no app market
weak product inventory management
7.9
good
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 24 months
Jimdo Play
 $0.00
monthly price
Visit Website*
Try for Free

Overall Ranking

We tested 12 website builders according to five scored and one unscored criterion. Our final ranking, with Wix in first place, is presented below:

1.
Wix
9.6
Review
excellent
2.
Squarespace
9.1
Review
excellent
3.
IONOS
8.8
Review
good
4.
Webflow
8.7
Review
good
5.
Weebly
8.4
Review
good
6.
SITE123
8.0
Review
good
7.
Jimdo
7.9
Review
good
8.
Strikingly
7.8
Review
good
9.
Webnode
7.6
Review
good
10.
Zyro
7.6
Review
good
11.
Webador
7.4
Review
good
12.
GoDaddy
6.7
Review
satisfactory

Conclusion

Every website builder has benefits and drawbacks. In our eyes, Wix is the best all-rounder, however, that doesn't make it ideal for you and your needs. Squarespace might be a better option if you value high-quality, elegant designs. Shopify offers more options for purely ecommerce projects, while Webflow seems like the right ticket for anyone with some programming know-how who wants maximum creative freedom.

Since Wix offers a free version of its software, you can try it out before committing to a subscription. In the event that it doesn't match your expectations, don't worry, there are plenty of excellent alternatives just a few clicks away. To consult our reviews for 11 of the best of these, be sure to take a look at our comprehensive website builder comparison.

Best Overall 2024
Wix Website Builder
Wix Website Builder
(92,328 )
Wix beats out the competition with an unmatched variety of features, intuitive editors and a jam-packed app store. Overall, the platform offers the best balance of usability and features on the market today.
800+ versatile templates
lots of features and elements
store with 300+ apps
simple & intuitive interface
free entry-level plan
9.6
excellent
Space
0.5 - 50 GB
Domains
0 - 1
Templates
550+
Contract Period
0 - 36 months
Wix Free
 $0.00
monthly price
Visit Website*
Try for Free
Top Website Builder 2024
Sponsored
from $0.00
per month
Wix
from $16.00
per month
Squarespace
from $10.50
per month
IONOS
from $0.00
per month
Webflow
show all
Author (German Version): Martin Gschwentner
Martin Gschwentner majored in American Studies and Media Studies in Germany, the USA and France and works as a freelance editor in Paris. He is a doctoral student at the Institute for English and American Studies at the University of Paris Diderot, where he is researching the influence of money on US politics. On EXPERTE.com he writes about IT security, data protection and software for the self-employed and small businesses.
Translation: D Bare
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