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How To Start a Food Blog: Start as a Food Blogger

Last update
29. May 2023
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"You should start a blog!" If you've cooked for your friends and heard something like this, you might be ready to take the next step. Lots of popular social media chefs were encouraged by friends to publish their recipes, experiences, and commentary online. Even professional chefs, like Gordon Ramsay, have switched from cook-offs and competitions to documenting their culinary experiences around the world.

So, how can you create your own food blog, and what should you pay attention to? In this guide, we'll let you know how you can start a blog that's all about cooking and eating, and what ingredients you'll need.

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Why Start a Food Blog?

Joy in cooking (or maybe just eating) is an important factor in launching a food blog, especially since any lack of it will become clear fast. However, there are also more practical (monetary) reasons: Food blogging isn't just a fun hobby, but also one of, if not the most profitable type of blogging.

So, if you'd like to share your culinary passion with others, and earn a little bit (or a lot of) money in the process, a food blog might be worth seriously considering.

The 5 Key Ingredients of a Food Blog

Think of a food blog like a homemade dish: Even though it's always made with the same ingredients, it's unmistakable and one of a kind. Make sure that your blog ticks the following boxes:

  • 1. Unique niche or perspective
    Food bloggers are a dime a dozen these days, making it difficult to stand out from the crowd. One way to do this is to specialize in something that few others do. Perhaps it's a specific type of cooking (e.g. healthy, gluten-free, regional), a certain dish with lots of variations, an entire culinary tradition, or special tools (like an air fryer).

  • 2. Clear and comfortable brand identity
    Once you've determined what your niche should be, it's time to think about your brand identity. Visitors to your blog should have a basic idea of what they can expect before they open their first recipe. A good example is the Australian blogger, Nagi, from recipetineats. In her "About Me" section, she highlights the four guiding principles of her cooking philosophy: fast, creative, clever, and fresh.

What sets your food blog apart from the rest? Briefly explain your philosophy to your audience (Source: recipetineats).

  • 3. A memorable name (and domain)
    If you've seen 'The Founder', you know just how important a catchy name is. Make sure that your blog's name is both powerful and relevant to its content. Pasta Grammar is a YouTube channel/blog that specializes in Italian food while The Woks of Life recreates a range of Chinese and Chinese-American dishes.

    Of course, you'll also need to secure the right domain for your blog (if your first choice isn't available, you can try buying it).

  • 4. Plate up your texts and images
    We eat with our eyes making well-written text and photos absolute musts for a successful food blog. If you can't show what you've made and describe how you did it, you might as well not blog at all. Make sure that the recipe is presented clearly (and accurately) and that the steps for making it and end result are properly showcased.

    Some food blogs are more textual than others. If writing isn't your strong suit, ask yourself why you want to share the dish with your audience. By reformulating your answer, you've got an introduction to the recipe. After that, list the ingredients and amounts needed, and finally, the steps in creating it.

    The same goes for photos on your blog: Not only do you want to make your readers' mouths water, but also, give them visual clues to check how they're doing along the way. We recommend investing a bit of time in learning the basics of food photography.

One look at the apple strudel makes you want to fire up your oven, doesn't it? (Source: Ela Vegan)

  • 5. Select the right blogging platform
    If you've come up with a concept, settled on a name, and are confident in your writing and photographic abilities, all that's left to do is create your blog. You'll have a number of options for this, which we'll briefly explain below.

Choosing the Right Blogging Platform

Right off the bat: We assume that, as an amateur food blogger, you aren't able to code a website on your own and don't have the budgetary means to pay pros to do it for you. Of course, both of these methods are completely valid, however, we'll concentrate below on the "easier" ways to do this, for those without IT skills or sizable budgets.

Simple, Free Blogging Platforms

A blog is perhaps the "simplest" kind of website: Most blog articles are structured similarly, requiring only a text editor and a page where the content can be hosted. Luckily, there are numerous free blogging platforms, where it's possible to do exactly this.

One platform that's been around for a while is Blogger. Although it now belongs to Google, it's good for personal blogs. Other free platforms include Tumblr (for image-heavy content) or Medium (for more text-based blogs).

Most free blogging platforms are only designed for personal blogs: If you're not expecting a large number of visitors (and just blog for fun or sharing with friends and family), they'll definitely meet your needs. However, since you'll have to make do without a custom domain and a limited selection of features, they aren't ideal for professional food blogs intended for a large audience.

  • Free

  • Easy to set up and manage

  • Include all important blog features

  • Not particularly professional (no custom domain)

  • Limited features and design options

  • Difficult or impossible to monetize

Content Management Systems

If you have greater ambitions for your blog and are ready to familiarize yourself with a more intricate platform, a content management system (CMS) is worth a try. The most important elements of a website come pre-configured, which makes setup (compared to manual programming) significantly easier and possible for those without any programming skills.

Another advantage: CMSs like WordPress are open source and free to use. To get your food blog online though, you will need to pay for webspace and a domain.

WordPress is the most popular CMS on the planet, powering more than 75% of all websites.

In comparison to basic blogging platforms, a CMS is also far more complicated. Chances are that you'll need to read or watch a few tutorials in order to familiarize yourself with its basic features and capabilities.

  • Flexibly design a website

  • Lots of templates, features, and plugins

  • Platforms are usually free

  • Pay for your domain and hosting

  • More complicated to use than blogging platforms and website builders

Website Builders

Website builders represent a solid compromise between basic blogging platforms and more intricate CMSs. These online services offer visual editors that allow users without any programming skills to easily put professional websites together.

The range of features and design options vary from builder to builder, however, the most important tools, such as those for blogging, are available everywhere.

Website builders offer subscription packages: You pay a fixed price per month that includes everything (hosting, SSL, and a custom domain for a year). Said differently, you don't need to worry about anything apart from designing your food blog and supplying it with content.

The main drawback to website builders is that you're cooking with a limited pantry: Each platform offers different features, elements, and layouts, but since you're not working with the source code directly, you can't add to these. This means that you'll have less creative freedom than you would with a CMS.

  • Easy website creation: No programming skills required

  • Advanced blogging features

  • All-in-one package

  • Less flexible than a CMS

  • Potential disadvantages in terms of SEO

  • Difficult-impossible to transfer a blog to another platform

The Best Website Builders for Food Bloggers

You've decided to use a website builder? Great! The next question is: Which? We tested 12 of the most popular solutions, and below, will introduce you to our TOP 3 website builders for food blogging:


Squarespace: For Visually Stunning Food Blogs

Squarespace Website Builder
Squarespace Website Builder
(26,873 )
Squarespace can impress with flawless designs and high quality templates, which make the creation of professional websites a piece of cake – but comes at a higher price compared with the competition.