Strikingly: Website Builder Review 2022

Martin Gschwentner
Author
Last update

Strikingly's manifesto boldly states "We believe in individuality". With its beginner-friendly site builder, the company clearly wants to help anyone bring their digital dreams to life which it claims competitors often hinder through their "technical complexity". We took a closer look at the site builder to let you know whether it really makes dreams come true.

What Is Strikingly?

Strikingly is a website builder, which allows its users, even those without knowledge of programming, to design, manage, and publish their own website. Originally founded in 2012 by David Chen, Teng Bao, and Dafeng Guo with $100, the company has since moved from Shanghai to Silicon Valley, joining the Y Combinator startup program.

Ten years on Strikingly can lay claim to have helped millions of users create websites and landing pages hassle-free. In this review, we'll let you know what the platform is capable of and who we would recommend Strikingly for.

Review

Review Score
3.9 / 5
12/2021
good
Visit Website
Configuration & Usability
4.7 / 5
Support
4.3 / 5
Features
3.7 / 5
Marketing, SEO & Ecommerce
3.7 / 5
Templates & Design
3.0 / 5
1.

Pros & Cons

User-friendly

Capable of quickly creating single-page websites

Good support, featuring a live chat

Solid e-commerce features

Too many paywalls

SEO shortcomings owing to the focus on single-page websites

Limited freedom of design

2.

Configuration and Usage

Since basic websites with a Strikingly.com subdomain are, for all intents and purposes, free of charge, registering with the platform is straightforward. You'll only need to input your name, email address, and create a password (or, alternatively, login via Facebook or LinkedIn).

You can register for Strikingly without inputting any payment information.

Templates for different website categories

Immediately after registration, you can get to work setting up your website. First, select one of the templates offered by Strikingly from the categories "Store", "Business", "Startup", "Creative", "Personal", and "Blog".

Each template can be previewed, or, if you're feeling lucky, you can begin using it right away by clicking on the "Get Started" button.

Strikingly offers six categories of website templates, each of which is intended for different kinds of websites.

After settling on a suitable template, you'll be taken to the editor, where a brief tutorial lays out the platform's basics. Even without this though, it won't take long to get used to the site builder.

In the menu bar off to the left, you'll be able to make basic changes to your website. For example, in the "Sections" area, you can manage all of the different content blocks that feature on your website (such as galleries, text, or testimonials) or add new ones. Beyond that, you'll also see four buttons for design settings, e-commerce features, lists of target groups, and advanced options.

A brief tutorial walks you through the ins and outs of Strikingly's user interface.

Drag and drop mode for layout changes

The layout button in the upper right is important, as this makes it possible to select different design schemes for each section on your site. In addition, you can change to drag and drop mode, with which you'll be able to drag and drop content at will within a section. For this, you aren't given a completely free hand but only permitted to move elements within specific areas that are demarcated by guidelines. Although this restricts creative freedom, especially when set alongside platforms such as Wix, it does have the advantage of keeping your page's design visually harmonized and tidy.

All other changes are made directly in the work area in the middle of the platform's interface. There, you'll be able to edit text and other content in a live preview of your website. By clicking on the plus symbol, you can add different elements within a section. After switching to drag and drop mode, these can then be moved around to your preferences.

You can change to drag and drop mode in each section, making it possible to position elements at will.

Should you need assistance at any time, you can contact the platform's support team or consult the help center via the chat window in the lower right.

Mobile app for building on the go

Strikingly offers a smartphone app with which you can build and manage your website or online store on the go. You'll be able to not only view statistics and orders but also update your website's content. Unfortunately, the app doesn't feature drag and drop mode, and in general, you're afforded rather limited capabilities, such as text editing.

With Strikingly's mobile app, you can work on your website or online store on the go.

Strikingly's usage concept definitely works and makes creating a website as user-friendly as possible. Thanks to the section-based structure, and ability to enter into layout mode for each of these, maintaining an overview of what's going on is easy. During our assessment, the editor's drag and drop capabilities performed well, even though they were slightly limited.

As such, we have little to complain about. Strikingly's editor is definitely one of the most user-friendly of its kind.

Score: 4.7 / 5

3.

Features

Strikingly offers all of the capabilities expected from a site builder, however, rarely provides more than the basics.

Unimpressive content choice

Each Strikingly website is divided into different sections, which you can augment via the menu on the left. In total, 10 different types of sections can be added, including "Business & Products" or "Contact & Forms". Among these, you'll find basic website components such as price tables, feature lists, or contact windows. Additional and branch-specific content, like restaurant menus, is not offered.

Sections are the building blocks of any website designed with Strikingly. The variety and number of these on offer isn't all that impressive, however.

Small app store for additional features

Should you not find what you're looking for among Strikingly's sections, you can check if something is available in the app store. This can be reached via the "Advanced" section of the Section's menu under the heading "App Store & HTML". So long as you're a paying subscriber to the service, you'll be able to insert user-defined HTML code or integrate apps from a small selection of third-party providers, such as Mailchimp or Ecwid.

As of the time of our review, only 16 integrations were available from Strikingly's app store.

Solid blog features with a team section

Blogs are added to a Strikingly website as dedicated sections. To access the blog menu, click on the "Manage Blog Entries" button. There, it's possible to create and publish new entries, either immediately, or at a specific time later on.

Blog entries can also be organized into specific categories. Should you want, you're also able to toggle comments on or off and offer subscriptions of your blog via RSS feed.

Under general settings, you'll find a team section, where you can invite team members and grant them specific rights. "Bloggers", for example, can only write blog entries and adjust settings, but not make any changes to the rest of your website. As such, Strikingly is certainly worth considering should you intend to work with an editorial team.

You can also add elements in the blog editor, however, your choice is limited to a few basic types of content and user-defined HTML code.

Multilingual and multi-page sites only for Pro subscribers

Many of Strikingly's features are limited to paying customers. Among these are the creation of multi-page as well as multilingual websites (more on this below in the next section). With the latter, you can add a language changer to your website that displays certain content in the visitor's local language via the URL(i.e. de.experte.de or en.experte.de).

It's unfortunate that the ability to create multi-page sites is limited to Pro subscribers, however, it's still nice to see it integrated since it makes creating multilingual websites easy.

With Strikingly, you can create multilingual or multi-page websites, so long as you're a Pro subscriber.

Strikingly serves up everything we expect from a site builder in a user-friendly package. Unfortunately, users of the free version have to contend with far too many paywalls, and even Pro subscribers aren't afforded the most feature-laden platform. Overall though, the site builder does offer a decent set of tools if planning to create a basic website.

Score: 3.7 / 5

4.

Templates & Design

Users of Strikingly can select from 64 different design templates, subdivided into six different categories. The good news is that you won't be stuck with your initial choice, should you change your mind down the road. This is because templates can be swapped out at any time without losing any content you've added.

Strikingly offers users a choice of 64 different templates, which can be changed at any time.

Emphasis on single-page websites

The downside to Strikingly's template flexibility is that there isn't much to the designs themselves. Instead, the website builder seems to have put all of its figurative eggs in one basket, banking on scrollable single-page websites (that is to say, websites with one page). As such, even though everything is located on a single page, each section is treated as an individual page, including the corresponding menu item.

Multilingual websites are only feasible if you're a Pro subscriber since only then are you allowed to add drop-down menus (which facilitates an extra navigation level on your website).

With Strikingly, the focus is clearly on single-page websites as multi-page projects can only be created by Pro subscribers.

Nifty design adjustments

In the Style menu, you can make adjustments to your content's color scheme, font, and size, as well as buttons and animations. Basic design changes to your sections, such as content width or direction, can also be undertaken here.

To modify how your sections are arranged, you'll need to head to the layout menu. There, you can select between different ready-made layouts for each section or organize the content in the drag and drop menu yourself.

Color scheme, font, text size, and more can be freely adjusted.

Owing to its focus on single-page websites, Strikingly is somewhat limited in terms of the actual design of your website. The ability to add multilingual websites (if a Pro subscriber) does little to change this. The selection of sections and elements which the platform offers could also be much larger. As such, Strikingly is far from the best tool for those who want total design freedom, even if it's capable of producing decent end results.

Score: 3 / 5

5.

E-Commerce, Marketing & SEO

As with all other types of content, in Strikingly, you add a store to your website as a unique section. After this, you can manage all settings relating to your products, such as their categories, shipping costs, taxes, and more.

Physical products, services, and downloads

Once you've added a new product, you'll be able to specify whether it's a physical product, service, or (if a Pro subscriber) digital download. Apart from that, all of the usual information can also be input, such as an image, price, inventory, and delivery options.

Product variations, such as sizes or colors, can also be detailed. Should you want to offer products in different combinations of size and color, this is also possible. Rounding things out, you'll have the ability to create product categories with Strikingly, but again, only if you're a Pro subscriber.

You can offer different color and size combinations of your products.

When it comes to shipping, it's possible to do so either based on previously specified geographic regions (and a flat rate) or order weight. Should you want, you can also offer in person pick-up, as Strikingly lacks integrations with some delivery services. Stripe, PayPal, Square, and offline payment are all supported.

Basic marketing tools

Strikingly makes a number of tools available for marketing your products and website. You can allow product reviews and display star-based ratings. Through the product menu, there's an option to strike-through prices to emphasize a sales price.

Beyond that, it's also possible to offer coupons or direct attention to specific products via pop-ups, however, only if you're a Pro subscriber.

There's also a basic email marketing tool in case you want to reach out to specific target groups, however, for access to more advanced features, you'll need to use the Mailchimp integration.

Depending on how they interact with your website, visitors will be added to specific target groups, which you can then contact via email.

SEO & Analytics

You'll find an SEO checklist in the marketing menu which helps to optimize your website for search engines. Using it, you can add page titles, tags, and meta descriptions.

Unfortunately, single-page websites are disadvantaged when it comes to SEO. For example, they lump all topics and keywords together on a single page, instead of individual pages, with the latter being better for search engine ranking. For that reason, it's a good idea to realize particularly SEO-intensive projects across multiple pages, which, as we've noted above, isn't one of Strikingly's strengths.

In the Analytics menu, you'll be able to brush up on statistics concerning your visitors, such as their location, device, and how they found their way to your site. To gain a fuller picture, it's possible to integrate Google Analytics via the Settings menu, while Pro subscribers can add Facebook Pixel.

When it comes to SEO, single-page websites (Strikingly's focus) suffer from a few drawbacks.

Overall, Strikingly cuts a solid figure in terms of e-commerce, even if single-page websites aren't great for online stores. So far as marketing is concerned, the platform offers just the basics. Turning to SEO, once again, single-page websites are disadvantaged in this area, so Strikingly doesn't stand out.

Score: 3.7 / 5

6.

Customer Support

In Strikingly's Help Center you'll find a nice selection of text-based and video guides to numerous topics, all of which can be searched in full text.

Should you have suggestions for things you'd like to see on the platform, you can voice them on the Idea Forum, with other users voting on proposals and Strikingly staffers addressing some issues.

Strikingly makes plenty of support resources available.

Direct support is offered via live chat or tickets. In the former, we were always quickly put in touch with the (somewhat dystopian named) "Happiness Officers", who helped us, often supplying useful screenshots.

Strikingly's support resources, ranging from informative videos and guides to competent and friendly staffers are solid.

Score: 5 / 5

7.

Pricing

For all intents and purposes, creating a website with Strikingly is free of charge. If going this route, you'll need to make do with a Strikingly subdomain, 5 GB of data (monthly), and 500 MB of storage. In the free online store, you'll only be able to offer a single product per page, which isn't adequate for a serious business.

Three premium subscriptions are offered: Limited, Pro, and VIP. Each includes a free SSL certificate and a unique domain (for a year). With the Limited subscription, you can create two websites using some (but not all) of the platform's additional features. Storage is limited to 1 GB, and bandwidth is capped at 50 GB per month. Should you want to open an online store with as a Limited subscriber, you'll be restricted to five products per page, which again, likely won't be enough. Another downside is that your website will have Strikingly ads.

Real online stores starting with the Pro subscription

Pro subscribers can offer up to 300 products, however, there's a 2% transaction fee for each sale. You'll have unlimited bandwidth, 3 GB of storage per website, and all sorts of extra features, such as the ability to create custom forms, password protect pages, and offer memberships. As noted above, subscribers to this package can also create multilingual websites.

If looking for the maximum number of features, the VIP package is as good as it gets. It includes everything noted above, as well as 10 GB of storage for each website, and the ability to sell up to 500 products. You won't pay any transaction fees on sales, and can use the live chat widget and send newsletters, all while benefiting from priority support (including a hotline).

Below, we've provided a current overview of Strikingly's pricing:

FreeLimitedPro
Pricing
Set-up fee $0.00 $0.00 $0.00
Effective monthly price $0.00 from $6.50 from $12.00
Contract period (months) 0 1 - 36 1 - 36
Included
Space (GB) 0.5 1 3
Pages unlimited unlimited unlimited
Traffic (GB) 5 50 unlimited
Custom domain
Domains included 0 1 1
Features
Free of ads
SSL encryption
Blog
Ecommerce
Multilingual sites

It's always important to compare a service based on how it's priced in relation to its competitors. In the table below, we took the most affordable annual subscription from each provider in our sample that included a unique domain and was ad free:

1&1 IONOS
Starter
$36.00
Visit Website
Strikingly
Limited
$78.00
Visit Website
Webnode
Mini
$90.00
Visit Website
Jimdo
Dolphin Start
$96.00
Visit Website
SITE123
Basic
$101.40
Visit Website
GoDaddy
Basic
$113.88
Visit Website
Wix
Combo
$120.00
Visit Website
Weebly
Professional
$144.00
Visit Website
Webflow
Website Basic
$144.00
Visit Website
Squarespace
Personal
$168.00
Visit Website

Strikingly does not offer a money-back guarantee, however, you can try out the platform's basic features for as long as you like in its free version.

Conclusion

Review Score
3.9 / 5
12/2021
good
Visit Website
Configuration & Usability
4.7 / 5
Support
4.3 / 5
Features
3.7 / 5
Marketing, SEO & Ecommerce
3.7 / 5
Templates & Design
3.0 / 5

Strikingly is undoubtedly a beginner-friendly site builder that is well-suited for creating simple, single-page websites. These can be made quickly, and, at least to some extent, customized, in its intuitive editor which has drag and drop capabilities. Using the platform to create online shops is also readily accomplished thanks to its well-organized approach to product management. All the same, Strikingly's limitations owing to its focus on single-page websites, are readily apparent.

Compounding this, users are afforded little variety in terms of design, with more sections and content elements definitely something that the developers should look into supplying. The app market features only a handful of integrations, and users are confronted with paywall after paywall. If utilizing the free version, you'll need to make do without some key features. Should you want your site to be found by search engines, multi-page sites are generally better, and this isn't what Strikingly is all about.

Still, Strikingly is a good choice for anyone who wants to build a simple website and doesn't view creative freedom as a high price for this.

Strikingly Website Builder Test
Strikingly Website Builder
(2,579)
quickly creating single-page sites
solid e-commerce features
good support, featuring a live chat
too many paywalls
limited freedom of design
Space
0.5 - 10 GB
Domains
0 - 1
Templates
100+
Contract Period
0 - 36 months
Strikingly Free
$0.00
monthly price
Visit Website »
Review Score
3.9 / 5
good

Customer Reviews

But what do other users have to say about Strikingly? We had a look at their ratings on various review aggregators and have compiled them for you here.

Customer Rating
4.1 / 5
2,579 Ratings
good
We analyzed the reviews and ratings from various portals and found 2,579 ratings with an overall rating of 4.1 out of 5 .
Show sources

Alternatives

Other site builders, like Weebly or Webnode also make website design easy by limiting the extent to which users can express their knack for design. Should you want a freer hand, we recommend platforms like Wix, however, the trade-off is increased complexity.

The best alternatives to Strikingly can be found here:

Best Overall 2022
Wix Website Builder Test
Wix Website Builder
(57,659)
free entry-level plan
many high-quality templates
simple & intuitive interface
jam-packed app marketplace
Domains free for one year only
Wix succeeds with an unmatched feature set, intuitive editors and a packed app marketplace. Only with the blog features do we still see some room for improvement.
Space
0.5 - 50 GB
Domains
0 - 1
Templates
550+
Contract Period
0 - 36 months
Wix Free
$0.00
monthly price
Visit Website »
Try for Free
Best Overall
4.8 / 5
excellent
Squarespace Website Builder Test
Squarespace Website Builder
(20,589)
high quality templates
easy to use
good customer support
various mobile apps
relatively costly
Squarespace impresses with flawless designs and high quality templates, which make the creation of professional websites a piece of cake - but also costs a bit more than most other providers.
Space
unlimited
Domains
1 domain
Templates
100+
Contract Period
1 - 12 months
Squarespace Personal
$14.00
monthly price
Visit Website »
14 Days Trial Period
Review Score
4.5 / 5
excellent
1&1 IONOS MyWebsite Test
1&1 IONOS MyWebsite
(6,099)
24/7 phone support
supports multilingual sites
powerful editor
large, established provider
lots of templates, average quality
1&1 IONOS MyWebsite makes getting started a little more complicated, but rewards hobbyists without programming skills with a variety of design options for unique websites.
Space
unlimited
Domains
1 domain
Templates
400+
Contract Period
1 - 12 months
1&1 IONOS Starter
$3.00
monthly price
Visit Website »
30 days risk-free
Review Score
4.4 / 5
good
Webflow Website Builder Test
Webflow Website Builder
(541)
mix of CMS & website builder
almost infinite possibilities
learning platform "Webflow University"
good ecommerce integration
somewhat steep learning curve
Webflow requires an understanding of programming logic and is less suitable for beginners. As a hybrid of website builder and CMS, it offers its target group countless possibilities to create user-friendly dynamic websites.
Space
unlimited
Domains
0 domains
Templates
30+
Contract Period
0 - 12 months
Webflow Starter
$0.00
monthly price
Visit Website »
Start for Free
Review Score
4.3 / 5
good
Weebly Website Builder Test
Weebly Website Builder
(140,533)
free beginners plan
intuitive drag-and-drop editor
great mobile app
powerful e-commerce features
limited customization
With its intuitive drag-and-drop functionality and an unrivaled smartphone app for mobile website building, Weebly makes homepage creation easy even for beginners.
Space
0.5 - ∞
Domains
0 - 1
Templates
100+
Contract Period
0 - 12 months
Weebly Free
$0.00
monthly price
Visit Website »
Try for Free
Review Score
4.2 / 5
good
Author: Martin Gschwentner
Martin Gschwentner majored in American Studies and Media Studies in Germany, the USA and France and works as a freelance editor in Paris. He is a doctoral student at the Institute for English and American Studies at the University of Paris Diderot, where he is researching the influence of money on US politics. On EXPERTE.com he writes about IT security, data protection and software for the self-employed and small businesses.
Other languages:
Deutsch Français