Tailor Brands Test 2023: How Well Does the Logo Maker Work?

There's almost nothing more important in life or business than making a good first impression. So far as your brand's identity is concerned, this usually starts with the logo you've adopted.

Accordingly, investing in your image is a wise move, however, not everyone can splurge on a professional designer when starting out, let alone earmark the resources that larger corporations do for marketing. To help even the playing field, online logo makers have grown popular, and below we'll review what one of these, Tailor Brands, has to offer.

Tailor Brands ⇱ is a New York-based company that claims to have designed the world's first AI-automated logo design and branding platform. Its user-friendly design tools help small and medium-sized businesses craft a unique brand identity, even without any design know-how. One key component of this is a corporate logo.

We assessed Tailor Brands's logo maker, and below, will let you know whether it's as user-friendly as it claims to be and if we would entrust it with creating a logo for us.

Tailor Brands's logo maker is the core of its platform, so it shouldn't come as a big surprise that it features very prominently on the brand's homepage. In order to get started, simply input your company's name, and, if desired, a tagline or slogan. After that, click on the "Design!" button. You won't need to create an account yet.

Tell us a little about yourself?

Before you can design your logo, you'll need to answer a few questions and provide some information about your business, such as what it offers. The available options include Physical Goods, Services, Leisure & Hospitality, Original Content, and Technology and Software. Should none of these be applicable, there's also an Other option, or you can skip the question altogether if you prefer. In the next step, select what branch your business is in and write a few words about it to aid Tailor Brands in coming up with relevant logo designs.

Now, you'll have to select what type of logo you'd like to have from three different options:

• Icon Based: The central element of your logo is a shape or symbol
• Name Based: Emphasize your brand's name
• Initial Based: Make your company's initials stand out

Wide selection of shapes

How things progress from this stage depends largely on which type of logo you've selected. Should you opt for an icon-based logo, you'll be provided with a variety of geometric shapes. Alternatively, you can search through the options by typing in various keywords. "Technology", for example, returned hundreds of results, ranging from simple WiFi symbols to robots, Gameboys, and satellites, all either in black and white or color.

Different fonts

Next, you'll need to provide some input concerning your style preferences (should you select either the name or initial based logo type, you'll start from this step). Choose three styles that speak to you and click on "Next", so that Tailor Brands can start generating suggestions.

Results after registration

Tailor Brands was ready with its suggestions for us in less than a minute. To view these, you'll need to have an account on the platform, which can be registered via email, Facebook, or Google.

Once you've signed in, you'll be able to see the logos that Tailor Brands prepped for you. Despite our icon-based preference, we also received name- and initial-based suggestions. This isn't a mistake on the AI's part, but just an attempt to show as many alternatives as possible. What did bother us, however, was that our style preferences weren't really paid attention to. Specifically, even though we chose "Smooth" and "Straight", Tailor Brands presented us with a number of logos with cursive and curved text.

Easy to use, satisfactory results

This selection only offers a basis from which you can further refine the logo to your precise specifications by modifying key elements, like the font and text type.

The selection process with Tailor Brands is relatively user-friendly and straightforward, with the division into three different logo types particularly sensible. Unfortunately, the suggestions which the platform yielded didn't really match our preferences, with quite a few looking rather generic and relying on the shapes and icons we had chosen, rather than alternatives. At the end of the day though, most logo makers yield generic (first) results, since it's part of their nature. As a silver lining, Tailor Brands was at least easy to use.

Those logos which you found most appealing in the last step can now be adjusted to your exact preferences by clicking on the "Customize" button.

Basic editor lacking drag and drop functionality

Even though the editor is relatively straightforward to use, it's a bit too rigid for our tastes. In contrast to those of other platforms like Wix or Fiverr, Tailor Brands's editor lacks drag and drop functionality, making it impossible to freely move elements around. One advantage to this is that there's relatively little danger of doing something wrong or inadvertently 'ruining' your logo.

On the left of the screen, you can jump between "Type", "Icon", "Color", and "Layout", through which you'll be able to adjust individual elements of your logo according to the program's guidelines. If clicking on "Type", you can modify the font that your company's name appears in or that of the tagline/slogan. You can even modify the latter, but not the company name. Should you want to adjust the logo's style, this is also easily done, which has the added benefit of generating new font suggestions.

Paint by numbers

Next, you can change your logo or adjust its size. If you click on "Color", you have the option to manually change its primary and secondary colors or, alternatively, fall back on a preset color combination designed by the platform. In the "Layout" area, you can focus on organizing and altering the position of elements in your logo, however, as the platform lacks drag and drop functionality, you'll have to settle for the templates which Tailor Brands offers. Basically, you're allowed to position the logo next to, under, or above the text. Other logo makers offer a much freer hand here.

Once you're satisfied with the results, click on "Finish" in the upper right corner of the screen and you'll be able to download your logo.

Limited customization options

Tailor Brands's logo maker has at least one thing going for it: It's nearly foolproof and one of the easiest platforms to use from our sample. Unfortunately, this comes at the cost of creative freedom, meaning that lots of the other capabilities you might be accustomed to are unavailable. For example, with Wix, it's possible to use and combine multiple icons, arrange elements as you wish by dragging and dropping them, or send them to the foreground/background at will. For text, transparency and contours can be adjusted. Tailor Brands's logo maker doesn't offer any of these capabilities, confronting users instead with rather severe limitations.

As a result, Tailor Brands's logo maker is definitely not for the more creatively minded, or anyone who wants to exercise a high degree of control over how their logo is designed. On the other hand, if you prefer to work with fewer options, 'color within the lines', and place a high premium on user-friendliness, Tailor Brands's logo maker might be just what you're after.

In contrast to most other logo makers we've looked at, which charge a flat fee for logo usage rights, Tailor Brands relies on a subscription-based pricing model. But don't worry, you'll continue to own the rights to your logo even if your subscription lapses. With that in mind, should you want to only create a single logo and don't intend to take advantage of Tailor Brands' other design options, you can book a one-month subscription.

This includes all commercial and non-commercial rights to your logo, allowing you to use it however you please. These aren't exclusive rights though, and you'll have to handle things on your own if you want to trademark your logo.

Subscription-based logo files

Three types of subscription are available: Basic, Standard, and Premium. All include high-resolution PNGs of your logo, with both transparent and colored backgrounds. You'll also get logos optimized for social media usage, and have the ability to adjust the size of your logo at will. Rounding things out, you can create a digital business card (link format) containing all of your company's information as well as your logo, and take advantage of Tailor Brands's site builder, including a unique domain.

Only starting with the Standard subscription, however, will you receive vector graphics (EPS), which allow you to adjust the size of your logo on your own. This is important, should you want to use your logo in different formats or on physical mediums, such as posters or t-shirts. Standard subscribers and above can also create business cards and download them. Premium subscribers get access to all of the above and some ecommerce features as well.

One logo per subscription

The most important takeaway is that regardless of the subscription you go for, you'll secure lifetime rights to your logo. However, you won't be able to create as many logos as you'd like: Each subscription includes a single logo, which, thankfully, can be edited as often as your heart desires. Even here though, we should stress that only certain elements can be edited (colors, taglines, and layout) while others (business name, icon, font) can't be changed.

We feel that Tailor Brands could offer a more streamlined pricing structure for those who only want a single logo as the subscription-based model doesn't make much sense.

In the lower right of the editor, you'll see a question mark button. Clicking on this at any time opens a small help window that includes relevant FAQs, as well as an option for sending the support team a message. Alternatively, you can access the developer's Knowledge Database (with full-text search) through the Tailor Brands website. There, you'll find several articles sorted by category.

During our assessment, it took the Tailor Brands support team around six hours to respond to our query. It would be nice if a live chat or hotline was offered, however, the platform is so easy to use that we can't imagine many people requiring assistance.

As mentioned above, Tailor Brands utilizes a subscription model for its pricing. This means that the amount you pay depends entirely upon which subscription you book and its length. If you only want the logo and don't intend to take advantage of Tailor Brands' other offerings, a one-month subscription should suffice as it secures all rights to your logo. Should you select this option, Tailor Brands is one of the most affordable logo makers on the market.

It is somewhat surprising that Tailor Brands doesn't offer logos for a flat-rate, especially considering how central the logo maker is to the company's portfolio (as opposed to its site builder or ecommerce features). Still, since the cost of a logo from Tailor Brands is cheaper than most of its competitors (even with the added hassle of having to cancel the one-month subscription), we predict that there are users who can look past its quirks.

Below, we've provided a current overview of prices:

Tailor Brands' subscription-based pricing model means that it is one of the most affordable logo makers on the market, so long as you book and cancel a one-month subscription. Even after doing so, you'll own lifetime rights to your logo. On the other hand, if you subscribe for longer, or fail to cancel after one month, the platform's price advantage disappears.

Below, you can see a comparison of the other logo makers from our sample ranked according to their price:

Creating a logo using Tailor Brands is about as easy as it gets since you're walked through each step of the process. Any of the automatically-generated logos that pique your fancy can be customized (to a certain degree) in the platform's editor, with decent results. At the same time, the platform's simplicity, while being one of its advantages, is also one of its disadvantages, in that it offers far less creative freedom than its competitors. Should you want a free hand in designing your logo, look elsewhere.

In terms of pricing, creating a logo with Tailor Brands can turn out to be a bargain: Owing to the developer's subscription-only pricing model, a one-month subscription (subsequently canceled) can work wonders for your checkbook, and you'll have the rights to your logo for life. Of course, if opting for a longer subscription, to take advantage of the platform's site builder or ecommerce features, the price difference to other, more versatile logo makers, becomes less pronounced.

Across the review portals we assessed, Tailor Brands has received good overall scores. Some have noted the dreaded "subscription trap", with customers wishing to book a one-month subscription being charged for an annual subscription instead. As a result, we recommend paying close attention to which subscription options you select, as well as any charges to your credit or debit card.

If you want a more versatile logo maker, we recommend taking a look at what Wix has to offer. It's as easy to use as Tailor Brands and its editor has drag and drop functionality, allowing users to exercise far greater creative freedom.

Alternatively, Canva, a design platform, offers considerably greater variety, making it possible to not only create logos but an entire corporate identity, without any design know-how. Like Tailor Brands, Canva is subscription-based, albeit, with a higher price tag.

Below, you can view more of the best alternatives to Tailor Brands: