Fiverr Logo Maker Review 2023: Achieving a Professional Logo?

What do Nike, Apple, Mercedes, and Starbucks have in common? Besides being global business titans, they also share iconic logos that immediately catch one's attention, letting anyone know what product it is that they are consuming. Good logos serve as the basis for a successful brand identity, leaving behind the first impression a potential consumer has of that business. This makes them critical, especially for small and medium-sized businesses.

Even though it might not be at the top of a company's list of priorities, any business wanting to make an impact in its market segment should seriously consider stepping up its logo game. Luckily, unlike in the past, it isn't necessary to contract a high-ticket designer or invest heavily in market research: With logo makers like Fiverr, practically anyone can create a logo with just a few clicks. Below, we'll let you know how well this works.

Fiverr ⇱ is a digital service marketplace, all of which in the past, cost $5 USD (hence the name). Since then, the name has remained, but the price limitations have vanished, making the platform a serious competitor to other freelance portals like Upwork.

If interested, it's possible to hire a professional designer to draft a logo for your business on Fiver. Alternatively, the platform also offers a logo maker that you can use to create a logo in just a few steps. For this review, we assessed the latter.

You can find Fiverr's logo maker on the lower right of the homepage, under the "More From Fiverr" heading. Alternatively, you can also click on "Logo Design", however, this will forward you to designers and service providers available for hire (for a flat rate).

Easy to use, fast results

Using the logo maker is largely self-explanatory. Input your company's name and click on "Make Your Logo". A Fiverr account isn't required yet, but you will need one later in order to view your logo.

Slogan first, then branch

You can enter your brand's slogan in the next step, if desired as part of the logo. It isn't necessary to do this now, as you can input, edit, or remove it later on as well. To continue with the design process, click on "Next".

Now, it's time to select (up to three) branches that your business is active in, as well as a few keywords (optional), to help refine the selection of graphic elements that you want to feature in your logo (for example, "book" or "sun"). To continue to the last step prior to logo generation, click on "Next".

Personality test for your business

In order for Fiverr to provide you with its recommendations, you'll need to define your brand's personality. This is done with the help of five sliding scales (with five notches), with the following poles "Classic vs. Modern", "Accessible vs. Premium", "Fun vs. Serious", "Simple vs. Sophisticated", and "Traditional vs. Innovative".

Once you've plotted your business, click "Make My Logo" and Fiverr will get to work.

Results only with a Fiverr account

From here on out, that is to say, in order to see the automatically-generated logos for your business, you'll need a Fiverr account. You can register with your email address, via social login (Facebook), or through Google.

Based on our specifications, we received 60 logo suggestions, each of which included multiple variations. Each was created by a Fiverr service provider and customized to our specifications by the logo maker's engine. All of the suggestions follow the same general pattern, combining our brand's name and slogan with a symbol, with some choices matching our expectations and others, not so much. All told, we selected 10 of the 60 recommendations for further customization.

Creating a logo with Fiverr's logo maker is relatively easy, even though an account is necessary to see the suggestions and work with them further. The sliding scales are a really nifty idea, even though our input didn't really impact the results we were shown.

The selection of logos is decent, even if some of the symbols are vague or irrelevant to our criteria. Similarly, with so many symbols floating around, the likelihood that your business and others, perhaps even your competitors, wind up utilizing the same graphics, increases exponentially. At the same time, this is a problem typical to logo makers and one of the advantages of custom logo design with a professional.

In the next section, we'll take a closer look at how you can customize the logos you've selected and what sort of options Fiverr provides.

Once you've settled on a logo, you can get to work customizing it. To start, select one of the ready-made designs from the list on the left. If you want to customize it further, click in the upper right on "Customize this Design".

Simple drag and drop

With the platform's drag and drop editor, you can further customize individual aspects of your logo. Under "Suggested", you'll find a variety of different recommendations from the logo's designer. Additional options are offered in the "Layouts" area.

Beyond that, you can set the icon's color as well as the font, its position, and size. All told, there are hundreds of different font options on offer, while colors can be specified using hex values (color templates are also provided). If you click on "Shape", you can add a rectangle, square, or circle to your logo. Background colors can also be freely adjusted.

Create a profile?

If you want, you can also hire the logo's designer to tailor the logo to your preferences by clicking on "Customize for me". Before doing this, however, you should weigh the benefits of contracting the entire job out to a designer on Fiverr, since this can actually be more affordable than working with an existing logo, and yield unique results.

Before finishing and purchasing the rights to your logo, you can see it in action by clicking on "Preview your logo".

Fiverr's editor covers all of the essentials, however, those familiar with photo-editing software will be a bit disappointed owing to the absence of a few features here and there. For example, it isn't possible to select and move multiple elements at the same time, or add new text fields or symbols. Similarly, unlike the case with Wix, no options are provided for uploading user-defined files or content.

It's also unfortunate that, even with a Fiverr account, you can't save drafts of your logo: While working in the editor, drafts are saved to the "My Drafts" folder, however, as soon as you exit the editor, or start creating a new logo, your progress will disappear. Since the customization options only include text color, position, font, and size, along with shapes, there isn't all that much effort needed to recreate any logo you might have earlier worked on.

Once you're satisfied with your logo, you can purchase the rights to it by clicking on "Buy & Download". Here, you'll find two packages, priced differently, namely Essential and Professional.

Either package includes the full rights to your logo for all commercial and non-commercial purposes. This means that you can use your logo wherever you want, however, these aren't exclusive rights, since other Fiverr users have access to the same fonts, shapes, and templates.

Fiverr's logo files

The Essential package includes a high-resolution PNG file of your logo with a transparent background.

Even more options are included with the Professional package, such as high-resolution SVG and PNG files of your logo in different colors (these are particularly nifty for printing). As such, if you're intending on creating t-shirts or bags featuring your logo, the difference in price could work to your advantage. The SVG files can be scaled without losing any quality. You'll also receive extra files such as a website favicon and a social media kit with files optimized for banners or profile pictures on social networks.

Rounding things out, you'll also get a copy of your logo optimized for usage as a Zoom background, ideal for showing off your company during video conferences, and a PDF of your brand guidelines, which future designers or webmasters will thank you for.

If unsure about which package to choose, you can download sample versions of both:

Unfortunately, it isn't possible to edit logos in the Fiverr editor after you've purchased the rights to them.

You can access Fiverr's support resources by clicking on the "Help & Support" button in the upper right of your profile. There, in the "Help and Education Center", you'll find comprehensive articles on all of the Fiverr platform's features, as well as a search bar.

Support content is grouped into the following categories: "Buyers", "Sellers", and "Fiverr Business Clients". Those entries of most relevance to the logo maker are located in the "Sellers" area, since on Fiverr logos are intertwined with the contractors who use its platform. The available resources amount to a smattering of guides and FAQs for the platform's logo maker, however, since it only offers a few features and is largely self-explanatory, there's no need for more detailed articles.

For a more human touch, you'll have to content yourself with the option to submit a support ticket. To do this, click on "Contact Support". Before that, you'll need to choose what your query is in regards to from the dropdown menu.

We received a friendly and competent answer to our question within six hours. Of course, a live chat or support hotline would be welcome additions, however, these are not particularly common among logo makers. All in all, we were very pleased with Fiverr's support resources.

As we noted above, Fiverr offers two packages, should you want to purchase the rights to the logo you created. Whichever of these you select determines what sort of resources and files you'll receive from the platform, but rest assured, both provide full commercial and non-commercial rights to the logo you designed.

Below, we've provided an up-to-date table of Fiverr logo maker's pricing:

You can incur additional costs if you request the designer's assistance in customizing your logo. If considering this, we recommend first checking out the going rates on Fiverr for creating a unique logo from scratch, since it might prove cheaper (this varies depending on the designer).

In the table below, we've compared rates for all of the providers from our sample, with the only condition being that the package include a logo file with a transparent background:

Fiverr's logo maker, in our opinion, is probably the least impressive option offered by the platform for creating a logo. Odds are good that, for less money, or even the same price, you'll be able to find a designer on Fiverr capable of making a unique logo for you and your business. In this way, you'll not only save a bit of cash, but also avoid one of the biggest dangers associated with using logo makers, namely, that someone else has a similar logo, or an identical one, and you can't utilize the typical legal frameworks to rectify this. Since you'll need a Fiverr account either way, it pays to at least take a look at what sort of ideas designers have.

Still, Fiverr's logo maker does offer a nice selection of high-quality symbols and layouts, even if these could be a bit more versatile. Despite the editor's drag and drop functionality, the platform doesn't provide much space for customization. If you run into trouble, you can always reach out to the logo's designer and have them customize it for you, but again, this might cost more than having another designer craft something unique. Taken together, Fiverr's logo maker is far from the best out there, but, it's still fairly young.

A quick look at Fiverr's reviews show what its users have to say about the platform. Unfortunately, most of the reviews we consulted are of the platform itself, rather than its logo maker.

If you're searching for a logo maker that is as easy to use as Fiverr's, while offering a more robust editor and greater creative freedom, we recommend Wix.

Or perhaps you're in the market for a more versatile graphic design platform, capable of being used to create logos, but not only? In that case, Canva could be exactly what you're after.

Below, you can find more of the best alternatives to Fiverr's logo maker: